Digital Marketing for Schools 5 Golden Rules to Follow
Date posted: February 22, 2023
Reading Time: 10 minutesTo boost enrollment numbers, schools need to reach out and connect with prospective students constantly. Depending on your digital marketing...
7 Google Ads Tips and Targeting Tricks for Schools Launching a Paid Ads Campaign
Date posted: February 15, 2023
Reading Time: 12 minutesLaunching a paid ads campaign can be a big step for many schools, but feeling the need to master Google...
How Your School Can Use Conversion Tracking and Attribution in Marketing to Gain Key Insights and Drive Results
Date posted: February 8, 2023
Reading Time: 11 minutesYou invest time, effort, and dollars in your digital marketing, but how do you know what’s working and what isn’t?...
Winning the Email Game: Using Email Strategically to Guide Students Through the Enrolment Funnel
Date posted: February 7, 2023
Reading Time: 4 minutesWhen considering studying with your institution, prospects are actually “buying” three things: the career, the institution, and the program. This...
SEO for Enrollment Growth: 3 Ways to Elevate Your School’s Strategy
Date posted: February 1, 2023
Reading Time: 11 minutesOver the past few years, Search Engine Optimization (SEO) has been more than just a buzzword. It’s become a strategy...
How to Build a Content Calendar for Schools in 7 Steps
Date posted: January 4, 2023
Reading Time: 9 minutesA content calendar for schools should do more than show what will be published next Tuesday. It should give marketing,...
Boosting New Year’s Recruitment with a “Fresh Start Ad Campaign”(Also Called A New Year’s Campaign)
Date posted: December 21, 2022
Reading Time: 4 minutesThere are many different types of campaigns schools can run, and schools that run the optimal mix of campaigns see...
Why You Should Use a CRM Built for Schools to Manage Your Enrollment Funnel
Date posted: December 7, 2022
Reading Time: 10 minutesSuccessful schools work tirelessly to attract prospects, build a list of contacts, and nurture their leads, all to drive enrollments....
7 Top Factors Students Consider When Choosing a College and How Your School Can Use Them to Stand Out
Date posted: November 30, 2022
Reading Time: 11 minutesMuch thought goes into what factors should you consider when choosing a college or university, particularly as prospective students prepare...
Creating a Paid Advertising Plan: Steps for an Effective Education Advertising Budget and Strategy
Date posted: November 23, 2022
Reading Time: 13 minutesToday’s prospective students turn to the web to learn about schools, using search engines like Google and Bing, but also...
