Integrating Dynamic Content Within Your Education Content Marketing Strategy
Date posted: May 10, 2022
Reading Time: 10 minutesHow many times has Netflix recommended just the right TV show for you to binge-watch? Or has Amazon suggested the...
Language School Marketing Strategy: 9 Steps to Grow Bookings
Date posted: February 11, 2022
Reading Time: 11 minutesLanguage schools compete across countries, languages, course types, delivery formats, and student motivations. A learner preparing for university, a professional...
6 Impactful Ways to Enhance Student Recruitment with a Student Application Portal
Date posted: February 2, 2022
Reading Time: 11 minutes2021 has been an eventful year for student recruitment. New technologies, events, and revised frameworks are pushing us forward towards...
How to Target Students With Facebook Ads: 9 Strategies
Date posted: January 28, 2022
Reading Time: 12 minutesHere’s a common situation that marketers across all industries face: you create the perfect social media ad campaign, with the...
7 Winning Student Recruitment Strategies to Drive Results
Date posted: January 19, 2022
Reading Time: 10 minutesStudent recruitment now takes place across search engines, AI-assisted discovery, social platforms, video, reviews, virtual events, websites, email, chat, and...
Creative Ways to Showcase the Benefits of Online Learning at Your School
Date posted: December 8, 2021
Reading Time: 9 minutesOnline learning is more popular than ever. Remote, distance, and mobile learning via computers and mobile devices had been steadily...
Are Your Landing Pages Optimized for International Student Recruitment? Why It Matters
Date posted: November 3, 2021
Reading Time: 13 minutesThe educational world is relentlessly competitive, making it more important than ever for schools to pursue every avenue possible for...
Influencer Marketing for Higher Ed: Current Students and Alumni as Key Recruiters
Date posted: October 27, 2021
Reading Time: 14 minutesWhat is Influencer Marketing? Not long ago, influencers were limited to celebrities and a few enthusiastic bloggers. Today, they seem...
Branding for Higher Education: How to Create a Unique and Impactful Brand in 5 Steps
Date posted: October 8, 2021
Reading Time: 9 minutesWhat Is a Brand? “Brand is the promise, the big idea, the expectations that reside in each customer’s mind about...
Paid Advertising for Higher Ed: How to Create an Effective Advertising Strategy
Date posted: September 3, 2021
Reading Time: 19 minutesWith students increasingly looking to online sources when searching for their perfect school, a digital advertising campaign can go a...