Over the past year, LinkedIn has arguably been the most difficult social media platform for student recruitment professionals to navigate,...

While Asia has long been a top priority for international recruiters, large markets such as China and India have often...

How often do your review your SEO strategy? While certain SEO best practices-such as well indexed, quality content, and strategically...

As demand for highly personalized, strategically targeted student marketing grows, so does the interest in (and need for) detailed knowledge...

  A volatile economy, rising tuition costs, fear of student-debt, and mounting uncertainty around the “worth” of a college education...

“Blended learning” is typically described as the thoughtful combination of online and face-to-face instruction. It is an intuitive improvement to...

Hot on the heels of Instagram and Twitter’s recent newsfeed changes, recruiters can expect another important social media platform to...

Why does interaction matter in content marketing? Research has firmly established that when we actively participate in an exercise, we’re...

Marketing automation. The term conjures up images of computer-generated messages going out to prospects in spammy abundance, de-humanizing brands and...

There’s little doubt that prospective students both near and far are using their smartphones to learn about your school. A...