GDPR Compliance: How to Ensure Your Higher Ed Marketing Campaigns are Up to Date
Date posted: May 16, 2018
Reading Time: 10 minutes Over the past number of months, the internet has been abuzz with talk of the EU’s new General Data Protection...
Using CRM Technology for Student Inquiry Follow-Up
Date posted: May 2, 2018
Reading Time: 11 minutes The use of customer relationship management (CRM) and marketing automation technology has grown massively across a number of industries over...
Effective Tactics for Marketing Online Courses
Date posted: April 4, 2018
Reading Time: 13 minutes Once viewed as something of an inferior option to a traditional classroom experience, online learning continues to grow both in...
How National and Regional Education Strategies Are Changing International Student Recruitment
Date posted: March 28, 2018
Reading Time: 9 minutes International students can bring a lot to a country. They can help to increase the pool of skilled labour available,...
4 Digital Marketing Channels That Depend on Good Student Persona Development
Date posted: February 28, 2018
Reading Time: 9 minutes While everyone is different, it’s likely that most of your current student body share a few key characteristics. Take a...
Pinterest, LinkedIn and Reddit Higher Ed Ad Options for an Alternative Approach
Date posted: February 14, 2018
Reading Time: 10 minutes The standard choices in digital advertising are standards for a reason. Services like Google AdWords and Facebook Ads can offer...
How to Improve Local SEO for Student Recruitment
Date posted: February 7, 2018
Reading Time: 11 minutes Location has long been an important part of search – people want to know about the good things that are...
5 Actionable Tips for Following Up on Student Inquiries by Phone
Date posted: January 17, 2018
Reading Time: 10 minutes When it comes to student recruitment, follow-up to inquiries is an important, underleveraged area to which many schools ought to...
Recruiting International Students from Indonesia
Date posted: January 10, 2018
Reading Time: 10 minutes As the new year begins, institutions at all levels across the world will be carefully mapping out their plans...
5 Digital Marketing Trends for Schools to Watch Out for in 2018
Date posted: December 27, 2017
Reading Time: 7 minutes One of the most exciting things about working in digital marketing is that the online world is constantly changing and...