Developing Education Marketing Content for Each Stage of the Enrollment Funnel
Date posted: November 15, 2019
Reading Time: 10 minutesThe enrollment funnel – sometimes called the admissions funnel – has long been an instructive tool for student recruitment professionals....
Student Conversion Strategies 101: Understanding Tracking Codes
Date posted: November 6, 2019
Reading Time: 9 minutesIt’s admissions season and your school begins to ramp up its marketing efforts. From emails to social media posts to...
The Definitive Guide to Google Ads for Schools
Date posted: October 23, 2019
Reading Time: 13 minutesGoogle Ads appear in practically every corner of the internet. Whether you’re browsing the web, scrolling through websites, sending a...
8 Things You Can Improve With a Web UX Audit for Schools
Date posted: October 9, 2019
Reading Time: 11 minutesIt’s a well-known fact that user experience (UX) is one of the most important website design factors, but many schools...
CRM for Schools Made Simple: A Beginner’s Guide
Date posted: October 4, 2019
Reading Time: 13 minutesToday, a good customer relationship management (CRM) platform is the backbone of many successful student recruitment efforts. A CRM for...
The Essentials of Language School Advertising
Date posted: October 2, 2019
Reading Time: 11 minutesWith increasing online competition, Language School Advertising has become more difficult to master on search engines and social media. Given...
Diversify Your International Student Recruitment Strategies with Digital Marketing
Date posted: September 27, 2019
Reading Time: 12 minutesAs international student mobility has grown, education agents have become an important part of the overall recruitment landscape, with language...
9 Steps to Building the Perfect Forms in your Student Application Portal
Date posted: September 25, 2019
Reading Time: 10 minutesAn essential but often underestimated factor in converting students is the quality of your application forms. If your school offers...
Student Lead Scoring: Your School’s Secret Weapon for Efficient Recruitment
Date posted: September 20, 2019
Reading Time: 9 minutesHow can you tell when a prospective student is seriously interested in your school? How do you know when to...
Getting More Out of CRM Reporting for Schools
Date posted: September 13, 2019
Reading Time: 10 minutesA CRM system has the power to completely transform your admissions efforts. Allowing you to streamline your lead management activities,...
