Reading Time: 9 minutesIs your school using social media stories to engage with prospective students? A fun and unique format that combines text,...

Reading Time: 13 minutesIs your student base getting older? Traditionally, mature students have always been considered to be something of a niche market...

Reading Time: 10 minutesAre you struggling to find engaging topics and unique ideas for your school’s content marketing efforts? Sourcing original content that...

Reading Time: 9 minutesWhile there are several good reasons to learn English, an increasing number of international students now see it as a...

Reading Time: 10 minutesYou may have read recently that HEM’s hometown of Montreal was named the world’s best student city in QS Digital...

Reading Time: 10 minutesOver the past year, LinkedIn for higher education has arguably been the most difficult social media platform for student recruitment...

Reading Time: 11 minutesWhile Asia has long been a top priority for international recruiters, large markets such as China and India have often...

Reading Time: 10 minutesHow often do your review your SEO strategy? While certain SEO best practices-such as well indexed, quality content, and strategically...

Reading Time: 9 minutesAs demand for highly personalized, strategically targeted student marketing grows, so does the interest in (and need for) detailed knowledge...

Reading Time: 9 minutes  A volatile economy, rising tuition costs, fear of student debt, and mounting uncertainty around the “worth” of a college...