Developing Effective Recruitment Strategies for Mature Students
Date posted: June 14, 2017
Reading Time: 13 minutesIs your student base getting older? Traditionally, mature students have always been considered to be something of a niche market...
Higher Education Content Strategy Ideas: Creating Inspiring Interviews
Date posted: June 7, 2017
Reading Time: 11 minutesAre you struggling to find engaging topics and unique ideas for your school’s content marketing efforts? Sourcing original content that...
Promoting ESL Pathway Programs for International Students
Date posted: May 3, 2017
Reading Time: 10 minutesThere are many good reasons to learn English, but for a large group of international students, the goal is very...
Location in Student Recruitment: How to Market Your Campus
Date posted: March 8, 2017
Reading Time: 9 minutesA school’s location shapes far more than the view from campus. It affects what students expect to pay, how they...
What Changes to LinkedIn for Higher Education Mean for Online Student Recruitment
Date posted: February 8, 2017
Reading Time: 10 minutesOver the past year, LinkedIn for higher education has arguably been the most difficult social media platform for student recruitment...
Emerging Markets and Tactics for International Student Recruitment in Southeast Asia
Date posted: October 19, 2016
Reading Time: 9 minutesSoutheast Asia remains an important region for international student recruitment, but it should never be approached as one market. Indonesia,...
3 Key Areas to Update, Upgrade, and Upscale Your School’s SEO Strategy
Date posted: August 24, 2016
Reading Time: 10 minutesHow often do your review your SEO strategy? While certain SEO best practices-such as well indexed, quality content, and strategically...
7 Steps to More Relevant & Actionable Student Personas
Date posted: August 3, 2016
Reading Time: 9 minutesAs demand for highly personalized, strategically targeted student marketing grows, so does the interest in (and need for) detailed knowledge...
Small College Marketing Strategies: 8 Ways to Stand Out
Date posted: June 29, 2016
Reading Time: 12 minutesSmall colleges rarely win by trying to look like smaller versions of large universities. Their strongest recruitment advantage is usually...
Blended Learning in Higher Education: 8 Recruitment Strategies
Date posted: June 8, 2016
Reading Time: 12 minutesBlended learning can make a programme accessible to people who cannot reorganize work, family, housing, or transportation around a conventional...