4 Digital Marketing Channels That Depend on Good Student Persona Development
Date posted: February 28, 2018
Reading Time: 9 minutesWhile everyone is different, it’s likely that most of your current student body share a few key characteristics. Take a...
Pinterest, LinkedIn and Reddit Higher Ed Ad Options for an Alternative Approach
Date posted: February 14, 2018
Reading Time: 10 minutesThe standard choices in digital advertising are standards for a reason. Services like Google AdWords and Facebook Ads can offer...
How to Improve Local SEO for Student Recruitment
Date posted: February 7, 2018
Reading Time: 11 minutesLocation has long been an important part of search – people want to know about the good things that are...
5 Actionable Tips for Following Up on Student Inquiries by Phone
Date posted: January 17, 2018
Reading Time: 10 minutesWhen it comes to student recruitment, follow-up to inquiries is an important, underleveraged area to which many schools ought to...
Recruiting International Students from Indonesia
Date posted: January 10, 2018
Reading Time: 10 minutes As the new year begins, institutions at all levels across the world will be carefully mapping out their plans...
5 Digital Marketing Trends for Schools to Watch Out for in 2018
Date posted: December 27, 2017
Reading Time: 7 minutesOne of the most exciting things about working in digital marketing is that the online world is constantly changing and...
Master’s Student Recruitment Strategies: Attracting the Right Applicants
Date posted: October 18, 2017
Reading Time: 10 minutesWith a BA degree often no longer enough to access top employment and academic opportunities, more students are enrolling in...
5 Common Education Landing Page Mistakes That Are Hurting Your Conversion Rate
Date posted: September 6, 2017
Reading Time: 7 minutesWhile there are many organic ways to recruit students through digital marketing, one of the best tactics for getting results...
What University Recruitment Pros Around the World Can Learn from UK University Clearing Campaigns
Date posted: August 30, 2017
Reading Time: 8 minutesProfessionals working in the education field are no strangers to the seasons of higher education marketing, and right now, it’s...
5 Steps to Improve Student Inquiry Follow-Up
Date posted: August 16, 2017
Reading Time: 9 minutesA prospective student submits a form, asks a question, registers for an event, or requests a conversation about a program....
