Creating a Digital Marketing Strategy for Local Student Recruitment
Date posted: January 9, 2019
Reading Time: 12 minutesWhile increased student mobility and global interconnectivity has made it possible for schools to target prospects in a wider range...
The 7 Hottest Higher Ed Digital Marketing Trends for 2019
Date posted: December 26, 2018
Reading Time: 10 minutesThe increasingly international and interconnected world of student recruitment continues to create new opportunities and challenges for institutions of all...
Metrics to Measure the Success of Your Education Content Marketing Strategy
Date posted: November 14, 2018
Reading Time: 11 minutesHow can you tell if your student recruitment content is effective? While the ROI of some elements of the digital...
Higher Education Website Best Practices: 6 Questions You Should Be Asking About Your FAQs Pages
Date posted: October 3, 2018
Reading Time: 9 minutesOften overlooked, a website’s Frequently Asked Questions (FAQs) section can be surprisingly important, particularly in the education sector. For prospective...
Evergreen Thinking: Creating Education Marketing Content that Lasts
Date posted: September 12, 2018
Reading Time: 12 minutesWouldn’t it be great if one day’s work could generate leads for your school for years to come? That’s the...
6 Goals You Should be Tracking When Using Google Analytics for Education
Date posted: August 22, 2018
Reading Time: 9 minutesGoogle Analytics goals can be an invaluable tool for digital marketing professionals. Allowing you to indentify and monitor the online...
How Does Your School Rate? Why Online Reviews are Essential in Student Lead Generation
Date posted: August 15, 2018
Reading Time: 11 minutesWhether we are looking for a good place to eat, to get our car fixed, or to buy a household...
3 Tactical Approaches to Producing More Effective Education Content Marketing
Date posted: June 6, 2018
Reading Time: 12 minutesIt was 1996 when Bill Gates penned his famous essay “Content is King.” In a remarkably prescient piece, the Microsoft...
Voice Search Optimization for Higher Education SEO
Date posted: April 25, 2018
Reading Time: 9 minutesThough voice search has been a feature of smartphone operating systems for years now, the explosion in popularity of voice-controlled...
SEO Keywords for Education: A Step by Step Process for Schools
Date posted: April 18, 2018
Reading Time: 9 minutesKeywords are at the heart of digital marketing. What are keywords in education? Keywords help shape the content created for web...
