On Thursday, October 24th, in cooperation with our good friends at OmniUpdate, HEM presented a free 30 minute webcast, on,...

In last week’s post we discussed the nature and implications of the fact that Google Analytics is no longer providing...

If you have a role in digital marketing at your institution you’ve probably heard that Google is rolling out a...

As a new year of frosh carries their contagious excitement onto campuses worldwide, there is an opportunity for admissions departments...

It just got a lot easier to track, analyze and understand the relationship between PPC ads and organic listings on...

Deciding where to most strategically allocate your limited higher ed marketing budgets to compete effectively is tough and getting tougher....

With increasing competition, the proliferation of open online courses, and ever growing financial concerns, the college and university experience isn’t...

I always try to really emphasize the importance of Search Engine Optimization when speaking about online marketing with college and...

On-Page SEO Basics for Higher Ed Marketers

Date posted: May 27, 2013

On-page SEO and off-page SEO (links) determine how your pages rank in search engine results. This post takes a look...

When we begin working with a college or university on their online marketing we usually start our process with a...