Keywords are very much at the heart of digital marketing. They help shape the content created for web pages and...

Getting the Most out of YouTube for Schools

Date posted: March 21, 2018

Here’s a well-known digital marketing fun fact that bears repeating: the most popular search engine in the world is Google,...

While everyone is different, it’s likely that most of your current student body share a few key characteristics. Take a...

How to Improve Local SEO for Student Recruitment

Date posted: February 7, 2018

Location has long been an important part of search – people want to know about the good things that are...

Before the digital age, getting useful data to determine what was working with your marketing efforts and what wasn’t required...

While you can’t read the minds of prospective students who are browsing through your website, Google Analytics can allow you...

Getting to grips with Chinese digital marketing can be a challenge for schools. Since a number of globally popular internet...

In a competitive area like student recruitment, the quality of your SEO strategy can be the difference between success and...

Social media advertising can be a vital part of a school’s overall digital marketing strategy. With more versatile formatting and...

At this point, it almost feels like Facebook has been around forever. Since its launch just over 13 years ago,...