The 70/20/10 Content Marketing Formula

Date posted: March 25, 2013

Most higher ed institutions dominate the search engine rankings for their branded keywords. (Branded keywords = the name of your...

We took a look at the digital marketing trends in higher ed that our readers were most interested in throughout 2012...

4 Steps To Get Your School Started On Google+

Date posted: November 20, 2012

Google+ does not yet have the same reach and visibility with prospects and students compared to other social media platforms,...

In the world of higher education marketing, working with stretched or limited budgets is pretty much normal operating procedure. Choosing...

If you post to your college or university’s blog to engage prospective students then you know how difficult it can...

It is common for small to mid-size colleges that offer really excellent programs to struggle as they compete against larger...

As colleges and universities move more budget into online recruitment marketing, the question of how to best allocate and balance...

Visual marketing has never been stronger. Facebook, Twitter and YouTube are increasingly relying on images to complement their text-based platforms,...

The quality of your college’s website relies heavily on great content. Many schools have understood the importance of great content...

In the past, the only way to get Goggle to index the YouTube videos on your school blogs and program...