The Most Exciting Higher Education Digital Marketing Trends for 2020
Date posted: December 25, 2019
Reading Time: 9 minutesAs we enter the New Year, the thoughts of you and your team members are no doubt turning to your...
Planning an Education Website Design Project
Date posted: December 6, 2019
Reading Time: 12 minutesThe decision to design a new website is not one schools take lightly. Comprising pages and pages of information about...
Boost your Education Content Marketing Strategy with Topic Clusters
Date posted: September 18, 2019
Reading Time: 10 minutesGone are the days when search engines rewarded websites for targeting specific keywords. Now, they prioritize content quality, and rank...
8 Critical Components of a Content Marketing Audit for Schools
Date posted: August 28, 2019
Reading Time: 13 minutesIn digital marketing terms, website content is the gift that keeps on giving. Where ad campaigns, social media posts, or...
Redefining Inbound Marketing for Schools
Date posted: August 21, 2019
Reading Time: 16 minutesThe age of overly promotional, sales-oriented marketing is long gone. When looking for a school, students want authentic advice, helpful...
7 Problem Areas You Can Tackle with an Education Digital Marketing Audit
Date posted: July 31, 2019
Reading Time: 12 minutesThe more time and effort your school invests in digital marketing, the more robust your strategies will become. Within a...
Multilingual SEO for Education Websites: 7 Crucial Tips for Schools
Date posted: April 10, 2019
Reading Time: 9 minutesCreating a multilingual website can be a giant step forward for any school looking to internationalize its web presence. With...
Should Long-Form Blogs be Part of Your Higher Education Content Strategy?
Date posted: April 3, 2019
Reading Time: 9 minutesWhen it comes to the length of your school’s marketing content, it’s natural to assume that less is more. After...
Transforming Your Higher Education Content Strategy with Historical Optimization
Date posted: March 6, 2019
Reading Time: 12 minutesDo you sometimes find yourself disappointed with the traffic, visibility, and conversions generated from some of your blogs? Does most...
Reading Time: 13 minutesLet’s start with a simple thought experiment. Imagine you are working for a small school. You and your team have...
