College and university web marketers understand that they have to publish high quality, relevant and original content for their sites...

The overwhelming quantity of data that the internet has made available at our fingertips has had an interesting effect on...

On Feb 5, 2014, Google’s Education team hosted a Google Hangout that gave their 2013 Q4 report on the state...

As more aspects of society move exclusively online, many organizations are discovering that instead of buying media coverage, they can...

The Freshness Factor: Keeping Content Up to Date

Date posted: January 24, 2014

The complexity of the highly dynamic higher education environment makes it a constant challenge to maintain website quality, consistency and...

For all the benefits of search engine optimization (SEO), it seems some higher education institutions still need to be convinced...

Local SEO for Higher Ed Recruitment

Date posted: January 13, 2014

Colleges and universities actively recruit students through search locally, regionally, nationally and internationally. A well rounded search engine optimization (SEO)...

Top 20 Higher Ed Holiday Greetings of 2013

Date posted: December 30, 2013

This is my second annual top 20 higher ed holiday greetings list so I’m feeling a little bit better qualified...

You’ve probably noticed In-Depth Articles coming up on your Google search engine results pages. In-Depth Articles (IDAs) were introduced back...

Google+ for Student Recruitment

Date posted: December 3, 2013

About a year ago we shared a blog post with some great tips about getting your college started on Google+...