International SEO for University Recruitment
Date posted: March 23, 2016
Reading Time: 10 minutesIn 2014, 274,439 students from China enrolled in US universities. Enrollment from Brazilian students increased by 22.2%, helped in no...
An Intro to Inbound Links for Higher Ed Marketers
Date posted: November 2, 2015
Reading Time: 5 minutesTo compete successfully on the search engines for top rankings, your college or university web team needs to have a...
5 Essentials of a Successful Inbound Marketing Strategy
Date posted: September 23, 2015
Reading Time: 9 minutesInbound marketing has gradually become an essential priority for higher education marketing, however there still exists much confusion as to...
Plan your Inbound Budgets with HEM’s Inbound Marketing Calculator
Date posted: September 16, 2015
Reading Time: 3 minutesThe concept of inbound marketing, or getting attention organically without interrupting someone’s path, is gradually being embraced by digital marketers...
Driving Lead Generation with SEO in Higher Ed
Date posted: September 8, 2015
Reading Time: 4 minutesHigher organic rankings of your college or university’s web pages in search engines produces increased visitor traffic, which if exposed to...
Important Changes to Facebook and Google: Is Your School Ready?
Date posted: February 25, 2015
Reading Time: 6 minutesEducation marketers are constantly looking for new ways to maximize traffic to their websites from organic search and social media....
Tips and Tools for Generating Great Topics for Higher Ed Blogging
Date posted: January 13, 2015
Reading Time: 6 minutesIf you are responsible for a regular blog post, you know how hard it can be to keep the ideas...
Inbound Marketing: the Fine Art of Being Found by and Engaging with Prospective Students
Date posted: October 27, 2014
Reading Time: 3 minutesImage Source The definition of inbound marketing continues to be a bit of a moving target these days, with ongoing debate...
What Exactly is “Native Advertising” and Why Should Higher Ed Marketers Care?
Date posted: October 7, 2014
Reading Time: 4 minutesCollege and university marketers are working hard to master content marketing and reap the benefits of increased visitor traffic, increased...
PPC for International Student Recruitment
Date posted: April 8, 2014
Reading Time: 7 minutesIncreasing competition for a shrinking supply of local prospective students has led many colleges and universities to expand their recruitment...