Optimizing Your College’s Press Releases

Date posted: March 29, 2012

As we discussed in our post on using PR for SEO, press releases can be something of a hidden weapon...

As we’ve discussed many times, Search Engine Optimization (SEO) is essential for colleges and universities looking to make the most...

SEO Checklist for 2012

Date posted: March 15, 2012

With the impending end of the world (just kidding), now’s a good time to get started on your college website’s...

A recent article by René Shimada Siegel for Inc. magazine  highlighted the reasons why personal, face-to-face time can still be a benefit...

In the process of boosting your online presence and marketing your college programs and university degrees, you will run into...

How to Write Great Title Tags

Date posted: March 1, 2012

Title tags are an essential component of the SEO puzzle. To put it simply, a good title tag can help...

As we discussed in a previous post, sitemaps can help boost your online presence. Why, then, are they so underestimated?...

More and more of your prospective student audiences are looking for education programs online, making it fundamental for your college...

Your current students already know how to find you, but how easy is it for prospects from around the world...

Higher Education Marketing always starts the SEO process with a full technical website audit. This audit helps determine the competitive...