Choosing the Right PPC Channels for Your Higher Education Paid Advertising Campaigns
Date posted: January 11, 2017
Reading Time: 10 minutesPay-Per-Click (PPC) advertising campaigns are often one of the most vital ingredients of a successful student recruitment strategy. PPC initiatives...
5 Steps to Optimizing Your Video Content to Reach More Prospective Students Online
Date posted: September 28, 2016
Reading Time: 9 minutesWith some estimating that video will account for as much as 74% of all internet traffic by 2017, it’s become...
3 Key Areas to Update, Upgrade, and Upscale Your School’s SEO Strategy
Date posted: August 24, 2016
Reading Time: 10 minutesHow often do your review your SEO strategy? While certain SEO best practices-such as well indexed, quality content, and strategically...
LinkedIn Retools Higher Ed Features: What This Means for Your Recruitment Campaigns
Date posted: May 18, 2016
Reading Time: 9 minutesHot on the heels of Instagram and Twitter’s recent newsfeed changes, recruiters can expect another important social media platform to...
International SEO for Universities: 10 Recruitment Strategies
Date posted: March 23, 2016
Reading Time: 13 minutesInternational student recruitment is no longer concentrated in a small number of destinations, source countries, or search behaviours. Prospective students...
An Intro to Inbound Links for Higher Ed Marketers
Date posted: November 2, 2015
Reading Time: 5 minutesTo compete successfully on the search engines for top rankings, your college or university web team needs to have a...
5 Essentials of a Successful Inbound Marketing Strategy
Date posted: September 23, 2015
Reading Time: 9 minutesInbound marketing has gradually become an essential priority for higher education marketing, however there still exists much confusion as to...
Driving Lead Generation with SEO in Higher Ed
Date posted: September 8, 2015
Reading Time: 4 minutesHigher organic rankings of your college or university’s web pages in search engines produces increased visitor traffic, which if exposed to...
Tips and Tools for Generating Great Topics for Higher Ed Blogging
Date posted: January 13, 2015
Reading Time: 6 minutesIf you are responsible for a regular blog post, you know how hard it can be to keep the ideas...
Inbound Marketing: the Fine Art of Being Found by and Engaging with Prospective Students
Date posted: October 27, 2014
Reading Time: 3 minutesImage Source The definition of inbound marketing continues to be a bit of a moving target these days, with ongoing debate...
