Reading Time: 9 minutesInbound marketing has gradually become an essential priority for higher education marketing, however there still exists much confusion as to...

Reading Time: 3 minutesThe concept of inbound marketing, or getting attention organically without interrupting someone’s path, is gradually being embraced by digital marketers...

Driving Lead Generation with SEO in Higher Ed

Date posted: September 8, 2015

Reading Time: 4 minutesHigher organic rankings of your college or university’s web pages in search engines produces increased visitor traffic, which if exposed to...

Reading Time: 6 minutesEducation marketers are constantly looking for new ways to maximize traffic to their websites from organic search and social media....

Reading Time: 6 minutesIf you are responsible for a regular blog post, you know how hard it can be to keep the ideas...

Reading Time: 3 minutesImage Source The definition of inbound marketing continues to be a bit of a moving target these days, with ongoing debate...

Reading Time: 4 minutesCollege and university marketers are working hard to master content marketing and reap the benefits of increased visitor traffic, increased...

PPC for International Student Recruitment

Date posted: April 8, 2014

Reading Time: 7 minutesIncreasing competition for a shrinking supply of local prospective students has led many colleges and universities to expand their recruitment...

Reading Time: 9 minutesCollege and university web marketers understand that they have to publish high quality, relevant and original content for their sites...

Reading Time: 5 minutesThe overwhelming quantity of data that the internet has made available at our fingertips has had an interesting effect on...