Creating Effective CTAs (Calls to Action) For Your Higher Ed Website
Date posted: March 26, 2015
Reading Time: 7 minutesCalls to action (CTAs) are critical elements within your website. They drive visitor flow, goals, and convert forms. If you...
How to Attract Students by Showcasing Your Instructors Online
Date posted: March 18, 2015
Reading Time: 6 minutesVisitors to your website and social media channels are hoping to get an insider view of what life will be...
Announcing HEM’s 2015 Digital Marketing for Higher Education Ebook
Date posted: March 17, 2015
Reading Time: 2 minutesWe’re Reviewing 2014 Trends to Help You Jumpstart your 2015 Marketing! 2014 was a very exciting year in higher education...
42 Content Angles to Jumpstart Your Next Blog Post
Date posted: March 9, 2015
Reading Time: 3 minutesProducing that all-important, marketing-optimal blog each week, for your campus info or admissions blog can often be a real challenge,...
Building Social Admissions on Strong Marketing Foundations
Date posted: February 23, 2015
Reading Time: 4 minutesSponsors Chegg and Uversity recently released the 2015 Social Admissions Report. This report summarizes the results of their fall 2014 survey...
The Best of 2014 Higher Ed Holiday Greetings
Date posted: December 29, 2014
Reading Time: 3 minutesIt is that time of year again and holiday greetings are featured on college and university web sites all over...
3 Questions to Ask to Improve Student Engagement with your Marketing Content
Date posted: December 22, 2014
Reading Time: 4 minutesStudent engagement is the elusive objective of much of the content produced in higher ed marketing. To positively engage a...
10 Questions to Test the Strength of your Institution’s Marketing Integration
Date posted: December 15, 2014
Reading Time: 5 minutesFor higher ed marketers, the annual cycle of budgeting and marketing planning is once again upon us. In this process,...
3 Tips for Marketing Your Competency-Based Higher Ed Programs
Date posted: December 8, 2014
Reading Time: 4 minutesBecause you’ve been so busy marketing your existing programs you may not have noticed that competency based degrees, diplomas and...
3 Higher-Ed Social Media Blunders (and What They All Have in Common)
Date posted: December 1, 2014
Reading Time: 6 minutesAccording to a recent survey by YouVisit, more than 68 percent of students use social media to narrow down their...