As higher education marketers, we’re always on the lookout for emerging trends in the industry and reliable evidence to support...

Google Analytics (GA) is a tool that allows you to see how prospective students engage with your website, what content...

Have you ever wondered how things may have turned out if you’d gone with plan B? Perhaps you’ve second-guessed a...

One of the great paradoxes of modern society is the apparent glut of overqualified waitresses and cab drivers with college...

TV advertising has a long-standing tradition in the higher education marketing space. Higher ed ads have evolved a lot over...

About a year ago, we published a post introducing Universal Analytics, (UA)  describing what it is and some of the implications...

As post-secondary students become increasingly concerned about their future career prospects when choosing a college or university, many are taking...

Social media has great potential for effectively and cost-efficiently engaging with students and prospects, but with the constantly changing array...

As higher education marketing rapidly goes mobile, colleges and universities are rushing to keep up with the tech preferences and...

PPC for International Student Recruitment

Date posted: April 8, 2014

Increasing competition for a shrinking supply of local prospective students has led many colleges and universities to expand their recruitment...