Findings from OECD’s Education at a Glance Report 2014
Date posted: September 25, 2014
Reading Time: 6 minutes As higher education marketers, we’re always on the lookout for emerging trends in the industry and reliable evidence to support...
4 Types of Traffic You Can Filter to get a Better Picture of Student Behavior on Your College Website
Date posted: September 2, 2014
Reading Time: 5 minutes Google Analytics (GA) is a tool that allows you to see how prospective students engage with your website, what content...
3 Ways A/B Testing Can Boost Your School’s Conversion Rates
Date posted: August 11, 2014
Reading Time: 6 minutes Have you ever wondered how things may have turned out if you’d gone with plan B? Perhaps you’ve second-guessed a...
Digital Marketing Priorities and Messaging for Colleges
Date posted: July 16, 2014
Reading Time: 6 minutes One of the great paradoxes of modern society is the apparent glut of overqualified waitresses and cab drivers with college...
TV Advertising for Colleges Working Towards Branding and Lead Generation
Date posted: June 16, 2014
Reading Time: 5 minutes TV advertising for colleges has a long-standing tradition in higher education marketing. Higher ed ads have evolved a lot over...
It’s Time for Higher Ed to Plan the Move to Universal Analytics
Date posted: May 20, 2014
Reading Time: 3 minutes About a year ago, we published a post introducing Universal Analytics, (UA) describing what it is and some of the implications...
How Colleges can Maximize LinkedIn’s New Features
Date posted: April 28, 2014
Reading Time: 5 minutes As post-secondary students become increasingly concerned about their future career prospects when choosing a college or university, many are taking...
Improving Higher Ed Social Media Campaigns with #Hashtag Tracking
Date posted: April 24, 2014
Reading Time: 5 minutes Social media has great potential for effectively and cost-efficiently engaging with students and prospects, but with the constantly changing array...
Mobile Search Strategies for Student Recruitment
Date posted: April 15, 2014
Reading Time: 8 minutes As higher education marketing rapidly goes mobile, colleges and universities are rushing to keep up with the tech preferences and...
PPC for International Student Recruitment
Date posted: April 8, 2014
Reading Time: 7 minutes Increasing competition for a shrinking supply of local prospective students has led many colleges and universities to expand their recruitment...