Gone are the days when search engines rewarded websites for targeting specific keywords. Now, they prioritize content quality, and rank...

Redefining Inbound Marketing for Schools

Date posted: August 21, 2019

The age of overly promotional, sales-oriented marketing is long gone. When looking for a school, students want authentic advice, helpful...

The increasingly international and interconnected world of student recruitment continues to create new opportunities and challenges for institutions of all...

To compete successfully on the search engines for top rankings, your college or university web team needs to have a...

The concept of inbound marketing, or getting attention organically without interrupting someone’s path, is gradually being embraced by digital marketers...

Driving Lead Generation with SEO in Higher Ed

Date posted: September 8, 2015

Higher organic rankings of your college or university’s web pages in search engines produces increased visitor traffic, which if exposed to...

Because you’ve been so busy marketing your existing programs you may not have noticed that competency based degrees, diplomas and...

Image Source The definition of inbound marketing continues to be a bit of a moving target these days, with ongoing debate...

College and university web marketers understand that they have to publish high quality, relevant and original content for their sites...

On Feb 5, 2014, Google’s Education team hosted a Google Hangout that gave their 2013 Q4 report on the state...