Blog SEO for Schools: Everything You Need to Know
Date posted: October 14, 2020
Reading Time: 11 minutesIn today’s digital marketing age, having a blog on your school’s website is something that prospective students now expect. Some...
SEO for Education Websites: Everything Your School Needs to Know
Date posted: January 8, 2020
Reading Time: 15 minutesSearch engine algorithms are meant to be your friends – not your enemies. This holds true when considering SEO for...
Boost your Education Content Marketing Strategy with Topic Clusters
Date posted: September 18, 2019
Reading Time: 10 minutesGone are the days when search engines rewarded websites for targeting specific keywords. Now, they prioritize content quality, and rank...
Redefining Inbound Marketing for Schools
Date posted: August 21, 2019
Reading Time: 16 minutesThe age of overly promotional, sales-oriented marketing is long gone. When looking for a school, students want authentic advice, helpful...
The 7 Hottest Higher Ed Digital Marketing Trends for 2019
Date posted: December 26, 2018
Reading Time: 10 minutesThe increasingly international and interconnected world of student recruitment continues to create new opportunities and challenges for institutions of all...
An Intro to Inbound Links for Higher Ed Marketers
Date posted: November 2, 2015
Reading Time: 5 minutesTo compete successfully on the search engines for top rankings, your college or university web team needs to have a...
Plan your Inbound Budgets with HEM’s Inbound Marketing Calculator
Date posted: September 16, 2015
Reading Time: 3 minutesThe concept of inbound marketing, or getting attention organically without interrupting someone’s path, is gradually being embraced by digital marketers...
Driving Lead Generation with SEO in Higher Ed
Date posted: September 8, 2015
Reading Time: 4 minutesHigher organic rankings of your college or university’s web pages in search engines produces increased visitor traffic, which if exposed to...
3 Tips for Marketing Your Competency-Based Higher Ed Programs
Date posted: December 8, 2014
Reading Time: 4 minutesBecause you’ve been so busy marketing your existing programs you may not have noticed that competency based degrees, diplomas and...
Inbound Marketing: the Fine Art of Being Found by and Engaging with Prospective Students
Date posted: October 27, 2014
Reading Time: 3 minutesImage Source The definition of inbound marketing continues to be a bit of a moving target these days, with ongoing debate...