The QS 2016 report on digital marketing in higher education reveals some fascinating trends in how schools are re-tooling their...

There’s little doubt that prospective students both near and far are using their smartphones to learn about your school. A...

Are you still struggling with your school’s video content strategy? At this stage, most colleges are aware that having some...

Research shows that 92 percent of social marketers are now using Facebook advertising. Facebook’s enormous and diverse user base, and...

More than ever, parents and students are looking at post-secondary education as a practical investment that ought to “pay off” with tangible outcomes - like a secure job after graduation, the potential for income growth, and the knowledge needed to evolve and advance.

Schools songs are nothing new, particularly “fight” songs for college sports teams. But now some institutions are producing official music...

The drive towards high quality content in marketing shows no signs of abating in 2016. Blogging as a marketing medium...

As higher education has become increasingly influenced by market forces, there has been a greater focus on meeting perceived student...

Source  We’ve all felt it at some point. That uncomfortable feeling that someone online knows things about you that you...

This year’s European Association for International Education (EAIE) conference takes place in Glasgow, Scotland and is expected to attract at...