5 Digital Strategies to Improve Your Student Retention
Date posted: August 10, 2016
Reading Time: 10 minutes Do you know the dropout rate at your educational institution? Do you know specifically when dropouts tend to occur –...
7 Steps to More Relevant & Actionable Student Personas
Date posted: August 3, 2016
Reading Time: 9 minutes As demand for highly personalized, strategically targeted student marketing grows, so does the interest in (and need for) detailed knowledge...
4 Ways Your School Can Connect Better With Millennials
Date posted: July 6, 2016
Reading Time: 10 minutes The millennial generation has occupied a special place in public discourse of late. We are increasingly preoccupied with the sheer...
Promoting a Really Small College? 6 Key Angles for Your Content Strategy
Date posted: June 29, 2016
Reading Time: 9 minutes A volatile economy, rising tuition costs, fear of student-debt, and mounting uncertainty around the “worth” of a college education...
How to Write “Key Recruitment Messages” that will Personalize Your Content & Attract New Students
Date posted: June 22, 2016
Reading Time: 8 minutes Marketing pundits predict that “content personalization” will continue to dominate the industry throughout 2016 (and beyond), as businesses and organizations...
Why Alumni-Student Mentoring is Crucial for Attracting & Retaining More Students
Date posted: June 15, 2016
Reading Time: 12 minutes From an early age, we stress to students the importance of networking. We tell stories of jobs won and promotions...
7 Signs Your Website is Sabotaging Student Recruitment
Date posted: May 25, 2016
Reading Time: 11 minutes The QS 2016 report on digital marketing in higher education reveals some fascinating trends in how schools are re-tooling their...
7 Ways Schools are Upgrading Their Apps to Recruit & Retain More Students
Date posted: April 13, 2016
Reading Time: 8 minutes There’s little doubt that prospective students both near and far are using their smartphones to learn about your school. A...
6 Online Video Platforms for Improving your School’s Content Marketing
Date posted: February 3, 2016
Reading Time: 8 minutes Are you still struggling with your school’s video content strategy? At this stage, most colleges are aware that having some...
6 Ways Schools Can Improve Click-through Rates on Facebook Ads
Date posted: January 13, 2016
Reading Time: 7 minutes Research shows that 92 percent of social marketers are now using Facebook advertising. Facebook’s enormous and diverse user base, and...