5 Digital Strategies to Improve Your Student Retention
Date posted: August 10, 2016
Reading Time: 10 minutesDo you know the dropout rate at your educational institution? Do you know specifically when dropouts tend to occur –...
7 Steps to More Relevant & Actionable Student Personas
Date posted: August 3, 2016
Reading Time: 9 minutesAs demand for highly personalized, strategically targeted student marketing grows, so does the interest in (and need for) detailed knowledge...
4 Ways Your School Can Connect Better With Millennials
Date posted: July 6, 2016
Reading Time: 10 minutesThe millennial generation has occupied a special place in public discourse of late. We are increasingly preoccupied with the sheer...
Small College Marketing Strategies: 8 Ways to Stand Out
Date posted: June 29, 2016
Reading Time: 12 minutesSmall colleges rarely win by trying to look like smaller versions of large universities. Their strongest recruitment advantage is usually...
How to Write Key Recruitment Messages That Attract Students
Date posted: June 22, 2016
Reading Time: 12 minutesProspective students encounter hundreds of claims while comparing schools and programmes. Many institutions promise academic excellence, a supportive community, innovative...
Why Alumni-Student Mentoring is Crucial for Attracting & Retaining More Students
Date posted: June 15, 2016
Reading Time: 13 minutesProspective students want more than a list of courses and facilities. They want to understand where a programme can lead,...
7 Signs Your Website is Sabotaging Student Recruitment
Date posted: May 25, 2016
Reading Time: 11 minutesThe QS 2016 report on digital marketing in higher education reveals some fascinating trends in how schools are re-tooling their...
Higher Education Mobile Apps: 8 Ways to Recruit and Retain Students
Date posted: April 13, 2016
Reading Time: 13 minutesA university mobile app can support recruitment and student success, but only when it solves recurring problems better than the...
6 Online Video Platforms for School Content Marketing
Date posted: February 3, 2016
Reading Time: 14 minutesVideo platforms can help a school become easier to discover, explain complex programmes, answer admissions questions, and show prospective students...
6 Ways Schools Can Improve Click-through Rates on Facebook Ads
Date posted: January 13, 2016
Reading Time: 7 minutesResearch shows that 92 percent of social marketers are now using Facebook advertising. Facebook’s enormous and diverse user base, and...