Why Alumni-Student Mentoring is Crucial for Attracting & Retaining More Students
Date posted: June 15, 2016
From an early age, we stress to students the importance of networking. We tell stories of jobs won and promotions...
7 Signs Your Website is Sabotaging Student Recruitment
Date posted: May 25, 2016
The QS 2016 report on digital marketing in higher education reveals some fascinating trends in how schools are re-tooling their...
7 Ways Schools are Upgrading Their Apps to Recruit & Retain More Students
Date posted: April 13, 2016
There’s little doubt that prospective students both near and far are using their smartphones to learn about your school. A...
6 Online Video Platforms for Improving your School’s Content Marketing
Date posted: February 3, 2016
Are you still struggling with your school’s video content strategy? At this stage, most colleges are aware that having some...
6 Ways Schools Can Improve Click-through Rates on Facebook Ads
Date posted: January 13, 2016
Research shows that 92 percent of social marketers are now using Facebook advertising. Facebook’s enormous and diverse user base, and...
4 Types of “ROI Content” Every College Website Should Have
Date posted: January 8, 2016
More than ever, parents and students are looking at post-secondary education as a practical investment that ought to “pay off” with tangible outcomes - like a secure job after graduation, the potential for income growth, and the knowledge needed to evolve and advance.
How Schools are Using “Video Anthems” to Build their Brand & Engage with Students
Date posted: December 30, 2015
Schools songs are nothing new, particularly “fight” songs for college sports teams. But now some institutions are producing official music...
5 Strategic Essentials of Student Recruitment Blogging
Date posted: December 16, 2015
The drive towards high quality content in marketing shows no signs of abating in 2016. Blogging as a marketing medium...
Focusing on Faculty to Improve Student Recruitment
Date posted: November 26, 2015
As higher education has become increasingly influenced by market forces, there has been a greater focus on meeting perceived student...
How to Avoid the Creep Factor in Student Recruitment
Date posted: November 9, 2015
Source We’ve all felt it at some point. That uncomfortable feeling that someone online knows things about you that you...