4 Types of “ROI Content” Every College Website Should Have
Date posted: January 8, 2016
Reading Time: 6 minutes More than ever, parents and students are looking at post-secondary education as a practical investment that ought to “pay off” with tangible outcomes - like a secure job after graduation, the potential for income growth, and the knowledge needed to evolve and advance.
How Schools are Using “Video Anthems” to Build their Brand & Engage with Students
Date posted: December 30, 2015
Reading Time: 6 minutes Schools songs are nothing new, particularly “fight” songs for college sports teams. But now some institutions are producing official music...
5 Strategic Essentials of Student Recruitment Blogging
Date posted: December 16, 2015
Reading Time: 9 minutes The drive towards high quality content in marketing shows no signs of abating in 2016. Blogging as a marketing medium...
Focusing on Faculty to Improve Student Recruitment
Date posted: November 26, 2015
Reading Time: 6 minutes As higher education has become increasingly influenced by market forces, there has been a greater focus on meeting perceived student...
How to Avoid the Creep Factor in Student Recruitment
Date posted: November 9, 2015
Reading Time: 4 minutes Source We’ve all felt it at some point. That uncomfortable feeling that someone online knows things about you that you...
HEM Talks Landing Pages, CRM & Student Recruitment at EAIE 2015 in Glasgow!
Date posted: September 14, 2015
Reading Time: 2 minutes This year’s European Association for International Education (EAIE) conference takes place in Glasgow, Scotland and is expected to attract at...
Driving Lead Generation with SEO in Higher Ed
Date posted: September 8, 2015
Reading Time: 4 minutes Higher organic rankings of your college or university’s web pages in search engines produces increased visitor traffic, which if exposed to...
Tell Your Brand Story & Attract New Students with Social Media Contests
Date posted: September 1, 2015
Reading Time: 7 minutes On the surface, social media contests may seem like just a fun way to entertain your school communities online. However,...
Micro-Courses, Nano-Degrees & Open Badges: Is your School Ready for Unbundled Education?
Date posted: August 21, 2015
Reading Time: 7 minutes Why buy a whole album when you can just download the one or two songs you really want from iTunes?...
4 Marketing Tactics To Help Convert More Student Leads Into Registered Students
Date posted: August 19, 2015
Reading Time: 4 minutes The challenge of developing student leads into registered students is at the core of the higher ed marketer’s objectives. With...