This year’s European Association for International Education (EAIE) conference takes place in Glasgow, Scotland and is expected to attract at...

Driving Lead Generation with SEO in Higher Ed

Date posted: September 8, 2015

Higher organic rankings of your college or university’s web pages in search engines produces increased visitor traffic, which if exposed to...

On the surface, social media contests may seem like just a fun way to entertain your school communities online. However,...

Why buy a whole album when you can just download the one or two songs you really want from iTunes?...

The challenge of developing student leads into registered students is at the core of the higher ed marketer’s objectives. With...

There is considerable debate in the online marketing world these days about the merits of short vs long form PPC...

Education institutions of all kinds need visuals on their website to offer prospective parents and students a window into their...

Digital marketing experts are heralding the advent of “content blindness”- a condition brought about by promotion-heavy content that pretends to...

Anatomy of a Higher Ed Testimonial

Date posted: April 29, 2015

Testimonials are social proof of the quality, merits and value of your programs and institution. These days they can take...

Your program pages are hot destinations for students and parents during the enrollment decision making process. Whether they’re considering language...