4 Types of “ROI Content” Every College Website Should Have
Date posted: January 8, 2016
Reading Time: 6 minutesMore than ever, parents and students are looking at post-secondary education as a practical investment that ought to “pay off” with tangible outcomes - like a secure job after graduation, the potential for income growth, and the knowledge needed to evolve and advance.
How Schools are Using “Video Anthems” to Build their Brand & Engage with Students
Date posted: December 30, 2015
Reading Time: 6 minutesSchools songs are nothing new, particularly “fight” songs for college sports teams. But now some institutions are producing official music...
5 Strategic Essentials of Student Recruitment Blogging
Date posted: December 16, 2015
Reading Time: 9 minutesThe drive towards high quality content in marketing shows no signs of abating in 2016. Blogging as a marketing medium...
Focusing on Faculty to Improve Student Recruitment
Date posted: November 26, 2015
Reading Time: 6 minutesAs higher education has become increasingly influenced by market forces, there has been a greater focus on meeting perceived student...
How to Avoid the Creep Factor in Student Recruitment
Date posted: November 9, 2015
Reading Time: 4 minutesSource We’ve all felt it at some point. That uncomfortable feeling that someone online knows things about you that you...
HEM Talks Landing Pages, CRM & Student Recruitment at EAIE 2015 in Glasgow!
Date posted: September 14, 2015
Reading Time: 2 minutesThis year’s European Association for International Education (EAIE) conference takes place in Glasgow, Scotland and is expected to attract at...
Driving Lead Generation with SEO in Higher Ed
Date posted: September 8, 2015
Reading Time: 4 minutesHigher organic rankings of your college or university’s web pages in search engines produces increased visitor traffic, which if exposed to...
Tell Your Brand Story & Attract New Students with Social Media Contests
Date posted: September 1, 2015
Reading Time: 7 minutesOn the surface, social media contests may seem like just a fun way to entertain your school communities online. However,...
Micro-Courses, Nano-Degrees & Open Badges: Is your School Ready for Unbundled Education?
Date posted: August 21, 2015
Reading Time: 7 minutesWhy buy a whole album when you can just download the one or two songs you really want from iTunes?...
4 Marketing Tactics To Help Convert More Student Leads Into Registered Students
Date posted: August 19, 2015
Reading Time: 4 minutesThe challenge of developing student leads into registered students is at the core of the higher ed marketer’s objectives. With...