student recruitment

Testing Short vs Long-form Landing Pages for PPC Search and Display Ads in Student Recruitment

Date posted: August 4, 2015

Reading Time: 4 minutes There is considerable debate in the online marketing world these days about the merits of short vs long form PPC...

5 Brand-Building Videos Your School’s Website is Probably Missing

Date posted: June 12, 2015

Reading Time: 7 minutes Education institutions of all kinds need visuals on their website to offer prospective parents and students a window into their...

3 Sections of Your School’s Website that Should TELL but Never SELL

Date posted: May 11, 2015

Reading Time: 6 minutes Digital marketing experts are heralding the advent of “content blindness”- a condition brought about by promotion-heavy content that pretends to...

Anatomy of a Higher Ed Testimonial

Date posted: April 29, 2015

Reading Time: 5 minutes Testimonials are social proof of the quality, merits and value of your programs and institution. These days they can take...

Academic Program Pages: Do Yours Attract, Engage & Convert?

Date posted: March 31, 2015

Reading Time: 6 minutes Your program pages are hot destinations for students and parents during the enrollment decision making process. Whether they’re considering language...

Building Social Admissions on Strong Marketing Foundations

Date posted: February 23, 2015

Reading Time: 4 minutes Sponsors Chegg and Uversity recently released the 2015 Social Admissions Report. This report summarizes the results of their fall 2014 survey...

How to Boost Student Recruitment With Email Marketing

Date posted: January 30, 2015

Reading Time: 6 minutes The primary goal of any higher educational institution, be it a trade school, career college or language school should be...

4 Must-Haves For Every Education Website

Date posted: January 19, 2015

Reading Time: 6 minutes When CGI film studio juggernaut Pixar unveiled its interactive website for Monster’s University, designers took to Twitter, praising it not...