student recruitment

5 Brand-Building Videos Your School’s Website is Probably Missing

Date posted: June 12, 2015

Reading Time: 7 minutesEducation institutions of all kinds need visuals on their website to offer prospective parents and students a window into their...

3 Sections of Your School’s Website that Should TELL but Never SELL

Date posted: May 11, 2015

Reading Time: 6 minutesDigital marketing experts are heralding the advent of “content blindness”- a condition brought about by promotion-heavy content that pretends to...

Anatomy of a Higher Ed Testimonial

Date posted: April 29, 2015

Reading Time: 5 minutesTestimonials are social proof of the quality, merits and value of your programs and institution. These days they can take...

Academic Program Pages: Do Yours Attract, Engage & Convert?

Date posted: March 31, 2015

Reading Time: 6 minutesYour program pages are hot destinations for students and parents during the enrollment decision making process. Whether they’re considering language...

Building Social Admissions on Strong Marketing Foundations

Date posted: February 23, 2015

Reading Time: 4 minutesSponsors Chegg and Uversity recently released the 2015 Social Admissions Report. This report summarizes the results of their fall 2014 survey...

How to Boost Student Recruitment With Email Marketing

Date posted: January 30, 2015

Reading Time: 6 minutesThe primary goal of any higher educational institution, be it a trade school, career college or language school should be...

4 Must-Haves For Every Education Website

Date posted: January 19, 2015

Reading Time: 6 minutesWhen CGI film studio juggernaut Pixar unveiled its interactive website for Monster’s University, designers took to Twitter, praising it not...

3 Questions to Ask to Improve Student Engagement with your Marketing Content

Date posted: December 22, 2014

Reading Time: 4 minutesStudent engagement is the elusive objective of much of the content produced in higher ed marketing. To positively engage a...

3 Tips for Marketing Your Competency-Based Higher Ed Programs

Date posted: December 8, 2014

Reading Time: 4 minutesBecause you’ve been so busy marketing your existing programs you may not have noticed that competency based degrees, diplomas and...