Website design is a challenging balancing act for colleges and universities. Not only are there numerous diverse audiences to appease,...

About a year ago, we published a post introducing Universal Analytics, (UA)  describing what it is and some of the implications...

In these challenging times for higher education providers, many colleges and universities are looking to international student recruitment to meet...

This is the time of the year when colleges and universities are seeking to increase enrolment in their summer programs,...

As higher education marketing rapidly goes mobile, colleges and universities are rushing to keep up with the tech preferences and...

Colleges and universities know that a majority of their students and prospects are using mobile devices for web activity, but...

Innovative Approaches to Student Admissions

Date posted: March 5, 2014

In the world of higher education, the beginning of March means that application deadlines for next fall’s admissions are fast...

Recruiting Russian Students

Date posted: February 18, 2014

With the world’s attention focused on the Sochi Winter Games this month, it is an appropriate occasion to consider the...

The Freshness Factor: Keeping Content Up to Date

Date posted: January 24, 2014

The complexity of the highly dynamic higher education environment makes it a constant challenge to maintain website quality, consistency and...

As the world spins faster and attention spans shrink by the day, social media has evolved from thousand-word blog posts...