Building Social Admissions on Strong Marketing Foundations
Date posted: February 23, 2015
Reading Time: 4 minutesSponsors Chegg and Uversity recently released the 2015 Social Admissions Report. This report summarizes the results of their fall 2014 survey...
10 Questions to Test the Strength of your Institution’s Marketing Integration
Date posted: December 15, 2014
Reading Time: 5 minutesFor higher ed marketers, the annual cycle of budgeting and marketing planning is once again upon us. In this process,...
3 Ways A/B Testing Can Boost Your School’s Conversion Rates
Date posted: August 11, 2014
Reading Time: 6 minutesHave you ever wondered how things may have turned out if you’d gone with plan B? Perhaps you’ve second-guessed a...
Integrating Calls to Action on Higher Education Landing Pages
Date posted: August 6, 2014
Reading Time: 8 minutesA good college or university website makes it easy for visitors to accomplish their goals by making navigation intuitive, eliminating...
Digital Marketing Priorities and Messaging for Colleges
Date posted: July 16, 2014
Reading Time: 6 minutesOne of the great paradoxes of modern society is the apparent glut of overqualified waitresses and cab drivers with college...
Provocative Innovations in Higher Ed Web Design
Date posted: May 29, 2014
Reading Time: 7 minutesWebsite design is a challenging balancing act for colleges and universities. Not only are there numerous diverse audiences to appease,...
It’s Time for Higher Ed to Plan the Move to Universal Analytics
Date posted: May 20, 2014
Reading Time: 3 minutesAbout a year ago, we published a post introducing Universal Analytics, (UA) describing what it is and some of the implications...
Explore Multilingual Microsites when Recruiting International Students for Language Schools
Date posted: May 13, 2014
Reading Time: 6 minutesIn these challenging times for higher education providers, many colleges and universities seek multilingual microsites when Recruiting International Students for...
Marketing your School’s Summer Programs
Date posted: May 7, 2014
Reading Time: 6 minutesThis is the time of the year when colleges and universities are seeking to increase enrolment in their summer programs,...
Mobile Search Strategies for Student Recruitment
Date posted: April 15, 2014
Reading Time: 8 minutesAs higher education marketing rapidly goes mobile, colleges and universities are rushing to keep up with the tech preferences and...