Getting the Most out of YouTube for Schools
Date posted: March 21, 2018
Reading Time: 12 minutesHere’s a well-known digital marketing fun fact that bears repeating: the most popular search engine in the world is Google,...
Opportunities for International Student Recruitment in Vietnam
Date posted: March 14, 2018
Reading Time: 9 minutesInstitutions of higher learning hoping to bolster their numbers of international applicants likely already know the value of targeting quickly...
Higher Education Texting Ideas for Every Stage of the Enrollment Journey
Date posted: March 7, 2018
Reading Time: 9 minutesAmid a preponderance of chat applications, social media channels, and other methods of engaging with prospective students in the digital...
4 Digital Marketing Channels That Depend on Good Student Persona Development
Date posted: February 28, 2018
Reading Time: 9 minutesWhile everyone is different, it’s likely that most of your current student body share a few key characteristics. Take a...
4 Ways to Make Your School’s CTAs More Compelling
Date posted: February 21, 2018
Reading Time: 10 minutesIf SEO, social media, advertising and content are the main ingredients in your digital marketing recipe, having good calls to...
Pinterest, LinkedIn and Reddit Higher Ed Ad Options for an Alternative Approach
Date posted: February 14, 2018
Reading Time: 10 minutesThe standard choices in digital advertising are standards for a reason. Services like Google AdWords and Facebook Ads can offer...
How to Improve Local SEO for Student Recruitment
Date posted: February 7, 2018
Reading Time: 11 minutesLocation has long been an important part of search – people want to know about the good things that are...
How Will Facebook’s Latest News Feed Updates Affect Your School’s Marketing Efforts?
Date posted: January 31, 2018
Reading Time: 11 minutes The recent announcement that Facebook would be prioritizing content that leads to meaningful interaction between individuals was met with...
5 Steps to More Enticing Email Marketing for Student Recruitment Pros
Date posted: January 24, 2018
Reading Time: 11 minutesAs of 2018, email is a remarkable 47 years old – and is still incredibly important to the way people...
5 Actionable Tips for Following Up on Student Inquiries by Phone
Date posted: January 17, 2018
Reading Time: 10 minutesWhen it comes to student recruitment, follow-up to inquiries is an important, underleveraged area to which many schools ought to...