Integrating Calls to Action on Higher Education Landing Pages
Date posted: August 6, 2014
Reading Time: 8 minutesA good college or university website makes it easy for visitors to accomplish their goals by making navigation intuitive, eliminating...
Virtual Reality Campus Tours with Oculus Rift
Date posted: July 31, 2014
Reading Time: 4 minutesRecruiting fairs will be a bit different this fall with the introduction of virtual reality campus tours to the repertoire...
4 Ways To Attract More Leads With Next Generation E-Brochures
Date posted: July 28, 2014
Reading Time: 5 minutesBrochures that showcase your campus, programs, and student support services should be an important part of your school’s marketing strategy....
Strategies For Responding To Students on Social Media
Date posted: July 23, 2014
Reading Time: 5 minutesWhen it comes to recruiting new students, what happens on your school’s social media platforms may be just as important...
2 Simple Tactics to Try to Convert More of Your Higher Ed Site Visitors to Leads
Date posted: July 21, 2014
Reading Time: 4 minutesSource How well do your lead generation forms convert? To explore this question we’ve written a number of posts...
Digital Marketing Priorities and Messaging for Colleges
Date posted: July 16, 2014
Reading Time: 6 minutesOne of the great paradoxes of modern society is the apparent glut of overqualified waitresses and cab drivers with college...
Contemplations on Higher Ed Marketing Inspired by the 2014 Horizon Report
Date posted: July 7, 2014
Reading Time: 5 minutesIf you are interested in understanding how emerging technology is affecting higher education and you haven’t ever taken a look...
Higher Education Evergreen Marketing: The Gift That Keeps on Giving
Date posted: June 20, 2014
Reading Time: 4 minutesOur ‘information age’ is characterized by the breakneck speed at which data is disseminated, shared, consumed, and discarded. We demand...
More Changes With Facebook and What They Mean for your School
Date posted: June 18, 2014
Reading Time: 6 minutesFacebook is not one to rest on its laurels, which means colleges and universities have to continually be on the...
TV Advertising for Colleges Working Towards Branding and Lead Generation
Date posted: June 16, 2014
Reading Time: 5 minutesTV advertising for colleges has a long-standing tradition in higher education marketing. Higher ed ads have evolved a lot over...