Are In-Depth Articles in Your Higher Ed Content Strategy?
Date posted: December 27, 2013
Reading Time: 4 minutesYou’ve probably noticed In-Depth Articles coming up on your Google search engine results pages. In-Depth Articles (IDAs) were introduced back...
The Year in Higher Education Marketing: Trends of 2013
Date posted: December 24, 2013
Reading Time: 5 minutesIt’s an exciting time to be involved in higher education. After decades of relative stability, the past few years have...
KEEPING UP WITH SOCIAL MEDIA SERIES – LATEST CHANGES AND WHAT THEY MAY MEAN FOR YOUR COLLEGE
Date posted: December 19, 2013
Reading Time: 4 minutesSocial media platforms are constantly tweaking their layout, terms of services, or features. This HEM series is meant to help...
Retention Strategies for Online Distance Education
Date posted: December 17, 2013
Reading Time: 5 minutesOnline learning has experienced soaring popularity in recent years, particularly with the ongoing phenomenon of MOOCs (Massive Open Online Courses)....
Conducting cohort analysis with Google Analytics
Date posted: December 11, 2013
Reading Time: 4 minutesCohort analysis, sometimes referred to as longitudinal analysis, focuses on the behavior of cohort groups (a group of people who...
The Potential of Gamification for Student Recruitment
Date posted: December 10, 2013
Reading Time: 5 minutesAs admissions marketing continues to become more competitive, colleges and universities are seeking strategies for engaging prospects that go beyond...
An Intro to Pay-Per-Click Marketing for International Student Recruitment (A Free 20 minute Webinar on Dec 12, 2013)
Date posted: December 9, 2013
Reading Time: 2 minutesOn Thursday, December 12, at 2:00 PM EST, in cooperation with our good friends at the Brenn-White Group, HEM will...
Our Questions and Answers Page: Ask Us Anything!
Date posted: December 6, 2013
Reading Time: 2 minutesQuestions about higher education marketing come our way in many different forms, through many different channels. Our phones, emails and social...
Keeping Up With Social Media – Latest Changes and What They May Mean for Your College
Date posted: December 4, 2013
Reading Time: 4 minutesSocial media platforms are constantly tweaking their layout, terms of services, or features. This HEM series is meant to help...
Google+ for Student Recruitment
Date posted: December 3, 2013
Reading Time: 6 minutesAbout a year ago we shared a blog post with some great tips about getting your college started on Google+...