Optimizing Your Strategy for Mobile Student Recruitment
Date posted: November 8, 2017
Reading Time: 11 minutesThe trend toward intercompatibility of online services and connected devices is ushering in an expectation that a person should be...
Should Quora be a Part of Your Education Marketing Strategy?
Date posted: September 13, 2017
Reading Time: 8 minutesMost higher education marketing professionals are no strangers to the importance of having a strong presence on widely used social...
5 Common Education Landing Page Mistakes That Are Hurting Your Conversion Rate
Date posted: September 6, 2017
Reading Time: 7 minutesWhile there are many organic ways to recruit students through digital marketing, one of the best tactics for getting results...
Creating Digital Student Communities for Education Lead Generation
Date posted: August 9, 2017
Reading Time: 8 minutesWhat is a digital student community? While there is no single definition, and much will depend on your student base...
Master Student Recruitment Using Sina Weibo
Date posted: July 19, 2017
Reading Time: 8 minutesLaunched in 2009, Sina Weibo has long been an important channel for student recruitment in China. Historically one of the...
Using Snapchat University Marketing to Recruit Students with New Self-Serve Social Ads
Date posted: July 12, 2017
Reading Time: 10 minutesWhile many schools use Snapchat university marketing as part of their organic social media strategy, few run paid ads on...
Using WeChat for Student Recruitment in China
Date posted: April 26, 2017
Reading Time: 9 minutesImagine an app that combines all the functions of Facebook, WhatsApp, Amazon, and Uber into a single, easy-to-use platform. Imagine...
Freshening Up Your Facebook Strategy: The Latest Features to Enhance Your Higher Education Social Media Marketing Campaigns
Date posted: March 22, 2017
Reading Time: 11 minutesAt this point, it almost feels like Facebook has been around forever. Since its launch just over 13 years ago,...
How Instant Messaging and Chatbots are Transforming Student Recruitment for the Hyper-Connected Generation
Date posted: January 18, 2017
Reading Time: 10 minutesOver the past few years, there has been a fundamental shift in how we use social media – a trend...
How Instant Messaging and the WhatsApp Bot for Education are Transforming Student Recruitment for the Hyper-Connected Generation
Date posted: January 18, 2017
Reading Time: 11 minutesOver the past few years, there has been a fundamental shift in how we use social media marketing for educational...