It is pretty common for higher ed institutions to use desktop-based PPC to market specific programs, events or even for...

When it comes to creating smart social content that will engage prospective students while keeping current students talking about your...

Website design is a challenging balancing act for colleges and universities. Not only are there numerous diverse audiences to appease,...

Google’s quarterly report on higher education search, state of the industry, search auction insights and emerging trends was released at...

Marketing through mobile devices to prospective students is of growing importance to the higher ed marketer. If you haven’t been...

On Thursday, May 8th, 2014, we will be participating as a speaker at the National Association of Career Colleges (NACC)...

As higher education marketing rapidly goes mobile, colleges and universities are rushing to keep up with the tech preferences and...

Colleges and universities know that a majority of their students and prospects are using mobile devices for web activity, but...

PPC for International Student Recruitment

Date posted: April 8, 2014

Increasing competition for a shrinking supply of local prospective students has led many colleges and universities to expand their recruitment...

Social media marketing has become a necessary resource in the realm of student recruitment but that doesn’t mean it isn’t...