How often do your review your SEO strategy? While certain SEO best practices-such as well indexed, quality content, and strategically...

There’s little doubt that prospective students both near and far are using their smartphones to learn about your school. A...

As the student post-secondary search moves increasingly online, competition is heating up among colleges and universities to get noticed. It...

Instagram Opens Advertising to All Businesses If you’ve been following the social media trends favouring increasingly mobile and image-based content,...

Not so long ago, students that had been accepted to a college or university might expect a phone call, an...

For most non-millennials, the first time instant messaging app WhatsApp appeared on their radars was when Facebook purchased it last...

Targeting of mobile device users by higher ed marketer’s continues to increase as the base of smart phones in the...

Mobile is increasingly where your target prospective students spend their time. Current statistics indicate that in the US mobile devices...

Mobilegeddon descended upon us on April 21st, striking fear into the hearts of education institutions whose websites are not yet...

On Thursday, October 9, 1:30 pm Eastern, Higher Education Marketing will present a free, half-hour webinar, entitled Student Recruitment Strategy...