The Value of LinkedIn for Student Lead Generation
Date posted: October 10, 2018
Reading Time: 9 minutesPerhaps more than any other social network, LinkedIn is unique. While the likes of Snapchat, Facebook, Instagram, and others have...
Higher Education Website Best Practices: 6 Questions You Should Be Asking About Your FAQs Pages
Date posted: October 3, 2018
Reading Time: 9 minutesOften overlooked, a website’s Frequently Asked Questions (FAQs) section can be surprisingly important, particularly in the education sector. For prospective...
Implementing a CRM for Education: A Step-By-Step-Guide
Date posted: September 26, 2018
Reading Time: 9 minutesCustomer relationship management (CRM) is becoming a must-have for schools looking to modernize and streamline their student recruitment processes. Offering...
Post-Campaign Analysis: Evaluating the Success of Your Student Recruitment Strategies
Date posted: September 19, 2018
Reading Time: 11 minutesWith summer over and a new academic semester in full swing, this time of year is often a period of...
7 Inspired Education Marketing Ideas for ‘Back to School’ Season
Date posted: September 5, 2018
Reading Time: 9 minutesFor institutions of all kinds, ‘back to school’ season is an exciting time. The new academic year brings a lot...
6 Goals You Should be Tracking When Using Google Analytics for Education
Date posted: August 22, 2018
Reading Time: 9 minutesGoogle Analytics goals can be an invaluable tool for digital marketing professionals. Allowing you to indentify and monitor the online...
How Does Your School Rate? Why Online Reviews are Essential in Student Lead Generation
Date posted: August 15, 2018
Reading Time: 11 minutesWhether we are looking for a good place to eat, to get our car fixed, or to buy a household...
Tailoring Your Social Media Marketing Strategy to Recruit International Students
Date posted: August 1, 2018
Reading Time: 9 minutesAs valuable a tool as social media can be for student recruitment, catering to all of your target audiences on...
Ghana & Kenya: Comparing 2 Exciting Emerging Markets for International Student Recruitment in Africa
Date posted: July 18, 2018
Reading Time: 10 minutesWhen discussing international student recruitment in Africa, Nigeria has had a tendency to dominate the conversation in recent years. However,...
5 Ways to Use Facebook Live for Student Recruitment
Date posted: July 4, 2018
Reading Time: 8 minutesOf all the new features that Facebook has implemented in the past couple of years, Facebook Live has arguably been...