The 70/20/10 Content Marketing Formula for Higher Education
Date posted: March 25, 2013
Reading Time: 8 minutesHigher education teams often struggle with two competing pressures. They need dependable content that answers recurring student questions, but they...
Free Digital Marketing for Higher Ed eBook Now Available
Date posted: February 4, 2013
Reading Time: < 1 minuteWe took a look at the digital marketing trends in higher ed that our readers were most interested in throughout 2012...
How to Leverage SEO and PPC as Complementary Strategies for Higher Ed Marketing
Date posted: October 16, 2012
Reading Time: 3 minutesIn the world of higher education marketing, working with stretched or limited budgets is pretty much normal operating procedure. Choosing...
How to Use Long-Tail Keywords for Colleges in SEO and PPC
Date posted: September 3, 2012
Reading Time: 9 minutesSmaller colleges do not need to outrank the largest institutions for every broad education keyword to attract qualified prospective students....
How to Use a Long Tail Keyword Strategy in PPC and SEO to Promote your College’s Priority Programs
Date posted: September 3, 2012
Reading Time: 5 minutesIt is common for small to mid-size colleges that offer really excellent programs to struggle as they compete against larger...
SEO vs. PPC in Higher Education Marketing: Where’s your spend?
Date posted: August 27, 2012
Reading Time: 4 minutesAs colleges and universities move more budget into online recruitment marketing, the question of how to best allocate and balance...
5 quick ways to make your college content viral
Date posted: July 31, 2012
Reading Time: 4 minutesVisual marketing has never been stronger. Facebook, Twitter, and YouTube increasingly rely on images to complement their text-based platforms. With...
5 quick ways to make your college’s content more viral online
Date posted: July 31, 2012
Reading Time: 4 minutesVisual marketing has never been stronger. Facebook, Twitter and YouTube are increasingly relying on images to complement their text-based platforms,...
Do You Want Viral College Content? We Have 5 Tips For You
Date posted: July 31, 2012
Reading Time: 4 minutesVisual marketing has never been more vital. Facebook, Twitter, and YouTube increasingly rely on images to complement text-based platforms. With...
4 Steps to Dramatically Improve Your College’s Website Content
Date posted: July 19, 2012
Reading Time: 4 minutesThe quality of your college’s website relies heavily on great content. Many schools have understood the importance of great content...
