Google’s Q4 / 2013 in Review, Higher Education Search Analysis Report: Highlights and Observations
Date posted: February 21, 2014
Reading Time: 5 minutesOn Feb 5, 2014, Google’s Education team hosted a Google Hangout that gave their 2013 Q4 report on the state...
Optimizing Press Releases for Marketing Higher Education
Date posted: February 13, 2014
Reading Time: 6 minutesAs more aspects of society move exclusively online, many organizations are discovering that instead of buying media coverage, they can...
The Freshness Factor: Keeping Content Up to Date
Date posted: January 24, 2014
Reading Time: 6 minutesThe complexity of the highly dynamic higher education environment makes it a constant challenge to maintain website quality, consistency and...
Reading Time: 6 minutesThe complexity of the highly dynamic higher education environment makes it a constant challenge to maintain website quality, consistency, and...
Reading Time: 6 minutesThe complexity of the highly dynamic higher education environment makes it a constant challenge to maintain the quality, consistency, and...
INFOGRAPHIC – 4 Reasons Why Higher Ed Institutions Must Invest in SEO
Date posted: January 14, 2014
Reading Time: < 1 minuteFor all the benefits of search engine optimization (SEO), it seems some higher education institutions still need to be convinced...
Local SEO for Higher Ed Recruitment
Date posted: January 13, 2014
Reading Time: 3 minutesColleges and universities actively recruit students through search locally, regionally, nationally and internationally. A well rounded search engine optimization (SEO)...
Top 20 Higher Ed Holiday Greetings of 2013
Date posted: December 30, 2013
Reading Time: 3 minutesThis is my second annual top 20 higher ed holiday greetings list so I’m feeling a little bit better qualified...
Are In-Depth Articles in Your Higher Ed Content Strategy?
Date posted: December 27, 2013
Reading Time: 4 minutesYou’ve probably noticed In-Depth Articles coming up on your Google search engine results pages. In-Depth Articles (IDAs) were introduced back...
Google+ for Student Recruitment
Date posted: December 3, 2013
Reading Time: 6 minutesAbout a year ago we shared a blog post with some great tips about getting your college started on Google+...