How to Leverage Original Content: A Case Study about Content, Social Media and SEO in Higher Ed
Date posted: April 1, 2014
Reading Time: 9 minutesCollege and university web marketers understand that they have to publish high quality, relevant and original content for their sites...
The Power of Infographics for Marketing Higher Education
Date posted: February 24, 2014
Reading Time: 5 minutesThe overwhelming quantity of data that the internet has made available at our fingertips has had an interesting effect on...
Google’s Q4 / 2013 in Review, Higher Education Search Analysis Report: Highlights and Observations
Date posted: February 21, 2014
Reading Time: 5 minutesOn Feb 5, 2014, Google’s Education team hosted a Google Hangout that gave their 2013 Q4 report on the state...
Optimizing Press Releases for Marketing Higher Education
Date posted: February 13, 2014
Reading Time: 6 minutesAs more aspects of society move exclusively online, many organizations are discovering that instead of buying media coverage, they can...
The Freshness Factor: Keeping Content Up to Date
Date posted: January 24, 2014
Reading Time: 6 minutesThe complexity of the highly dynamic higher education environment makes it a constant challenge to maintain website quality, consistency and...
Reading Time: 6 minutesThe complexity of the highly dynamic higher education environment makes it a constant challenge to maintain website quality, consistency, and...
Reading Time: 6 minutesThe complexity of the highly dynamic higher education environment makes it a constant challenge to maintain the quality, consistency, and...
INFOGRAPHIC – 4 Reasons Why Higher Ed Institutions Must Invest in SEO
Date posted: January 14, 2014
Reading Time: < 1 minuteFor all the benefits of search engine optimization (SEO), it seems some higher education institutions still need to be convinced...
Local SEO for Higher Ed Recruitment
Date posted: January 13, 2014
Reading Time: 3 minutesColleges and universities actively recruit students through search locally, regionally, nationally and internationally. A well rounded search engine optimization (SEO)...
Top 20 Higher Ed Holiday Greetings of 2013
Date posted: December 30, 2013
Reading Time: 3 minutesThis is my second annual top 20 higher ed holiday greetings list so I’m feeling a little bit better qualified...