As we discussed in a previous post, sitemaps can help boost your online presence. Why, then, are they so underestimated?...

More and more of your prospective student audiences are looking for education programs online, making it fundamental for your college...

Your current students already know how to find you, but how easy is it for prospects from around the world...

Higher Education Marketing always starts the SEO process with a full technical website audit. This audit helps determine the competitive...

We all know the importance of keywords. But what kind of keywords should you be using in your Search Engine Optimization campaigns? Higher Education Marketing looks at the differences between branded and non-branded keywords.We all know the importance of keywords. But what kind of keywords should you be using in your Search Engine Optimization campaigns? Higher Education Marketing looks at the differences between branded and non-branded keywords.

The Benefit to Linking Google Products

Date posted: March 25, 2011

Is there any benefit to linking Google products? Higher Education Marketing illustrates what it can do for your school’s online visibility and rank on search engine results pages.

If your school is not ranking well on search engine results, you are not making the most of your website...

Higher Education Marketing founder, and SEO expert, Philippe Taza shares his thoughts on Search Engine Optimization for schools. What should your school keep in mind when starting SEO? What are some common mistakes to avoid? Click here to read Philippe’s tips.Higher Education Marketing founder, and SEO expert, Philippe Taza shares his thoughts on Search Engine Optimization for schools. What should your school keep in mind when starting SEO? What are some common mistakes to avoid? Click here to read Philippe’s tips.