2019’s Best Higher Ed Marketing Holiday Videos!
Date posted: December 18, 2019
Reading Time: 6 minutesSeason’s greetings! At schools all over the world, exams are finishing up, classes are winding down, and students and staff...
Creating a Higher Education Email Marketing Strategy
Date posted: December 11, 2019
Reading Time: 15 minutesWhat if we told you there was a digital marketing channel which offered $44 ROI for every $1 spent? And...
Planning an Education Website Design Project
Date posted: December 6, 2019
Reading Time: 12 minutesThe decision to design a new website is not one schools take lightly. Comprising pages and pages of information about...
8 Essential Features of CRM and Marketing Automation for Language Schools
Date posted: December 4, 2019
Reading Time: 9 minutesWhile other educational institutions have one main enrollment period, the language school booking process is a year-round ordeal, requiring your...
The Fundamentals of Facebook Ads for Schools
Date posted: November 27, 2019
Reading Time: 12 minutesPeople nowadays talk about Facebook as if it’s the uncool dad of social media – and in some ways, it...
Developing Education Marketing Content for Each Stage of the Enrollment Funnel
Date posted: November 15, 2019
Reading Time: 10 minutesThe enrollment funnel – sometimes called the admissions funnel – has long been an instructive tool for student recruitment professionals....
Student Conversion Strategies 101: Understanding Tracking Codes
Date posted: November 6, 2019
Reading Time: 9 minutesIt’s admissions season and your school begins to ramp up its marketing efforts. From emails to social media posts to...
The Definitive Guide to Google Ads for Schools
Date posted: October 23, 2019
Reading Time: 13 minutesGoogle Ads appear in practically every corner of the internet. Whether you’re browsing the web, scrolling through websites, sending a...
8 Things You Can Improve With a Web UX Audit for Schools
Date posted: October 9, 2019
Reading Time: 11 minutesIt’s a well-known fact that user experience (UX) is one of the most important website design factors, but many schools...
CRM for Schools Made Simple: A Beginner’s Guide
Date posted: October 4, 2019
Reading Time: 13 minutesToday, a good customer relationship management (CRM) platform is the backbone of many successful student recruitment efforts. A CRM for...