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Higher Education Marketing

Targeting International Students in the Middle East and North Africa

February 6, 2019


recruiting international students

The MENA (Middle East and North Africa) region gets a lot of attention in the international student recruitment world, and for good reason. Comprising 21 countries with a combined population...read_more

The MENA (Middle East and North Africa) region gets a lot of attention in the international student recruitment world, and for good reason. Comprising 21 countries with a combined population...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, Online Student Recruitment, Social Media Marketing

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The Unique Challenge of Recruiting International Students from Europe

January 23, 2019


education marketing Europe

When discussing new opportunities for international students, experts are often keen to talk up the prospects of markets like India, China, Latin America, and Southeast Asia. These places have developing...read_more

When discussing new opportunities for international students, experts are often keen to talk up the prospects of markets like India, China, Latin America, and Southeast Asia. These places have developing...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, Mobile Marketing, News, Online Student Recruitment, Social Media Marketing, Web Design and Development

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6 Ways to Make Your Location an Asset in Online Student Recruitment

January 16, 2019


education marketing ideas

The location of a school can be a huge factor in the decision-making process of prospective students at all levels. Whether they are looking at future career opportunities after they...read_more

The location of a school can be a huge factor in the decision-making process of prospective students at all levels. Whether they are looking at future career opportunities after they...read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Education Marketing, Inbound marketing, International Recruitment, Online Student Recruitment, Social Media Marketing

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HEM is Hosting a FREE Webinar for Language Schools Next Week!

November 30, 2018


We’re excited to announce that we will be presenting a free webinar on Thursday December 6 at 11:30 am EST, entitled How HEM’s CRM & Marketing Automation Can Help Language...read_more

We’re excited to announce that we will be presenting a free webinar on Thursday December 6 at 11:30 am EST, entitled How HEM’s CRM & Marketing Automation Can Help Language...read_more

CATEGORIES: Blog, Conversion Optimization, CRM, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, News, Online Student Recruitment

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Recruiting International Students in Different Markets: How to Adjust Your Strategy

November 28, 2018


International students

Diversity can be very important to your international student recruitment initiatives. Attracting prospects from a range of different countries and regions prevents your school from becoming overly dependent on a...read_more

Diversity can be very important to your international student recruitment initiatives. Attracting prospects from a range of different countries and regions prevents your school from becoming overly dependent on a...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, Online Student Recruitment, Social Media Marketing, Web Design and Development

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The Future of Digital Student Recruitment in China

November 7, 2018


digital marketing in China

If you are working in the education sector, you will be well aware of the importance of China. Long established as the world’s largest market for international recruitment, the country...read_more

If you are working in the education sector, you will be well aware of the importance of China. Long established as the world’s largest market for international recruitment, the country...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, News, Online Student Recruitment

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HEM Presents Essential Digital Marketing Strategies for Student Recruitment at ICEF Berlin

November 2, 2018


higher education marketing ICEF

This Sunday, Higher Education Marketing CEO Philippe Taza will be presenting a special session at the ICEF Berlin Workshop in Germany, entitled Essential Digital Marketing Strategies for Student Recruitment.Taking place...read_more

This Sunday, Higher Education Marketing CEO Philippe Taza will be presenting a special session at the ICEF Berlin Workshop in Germany, entitled Essential Digital Marketing Strategies for Student Recruitment.Taking place...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, News, Online Student Recruitment

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5 Ways CRM and Marketing Automation Can Aid International Student Recruitment

October 31, 2018


education crm

International student recruitment can occasionally get a little messy. With prospective students inquiring in different languages, international calls to schedule with leads in different time zones, not to mention recruitment...read_more

International student recruitment can occasionally get a little messy. With prospective students inquiring in different languages, international calls to schedule with leads in different time zones, not to mention recruitment...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Inbound marketing, International Recruitment, Online Student Recruitment

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5 Types of Social Proof Your Student Recruitment Plans Need

October 17, 2018


education marketing strategy

Have you ever read a book after a friend recommended it? Or seen a movie because it cleaned up at the Oscars?  Or chosen a restaurant because there was a...read_more

Have you ever read a book after a friend recommended it? Or seen a movie because it cleaned up at the Oscars?  Or chosen a restaurant because there was a...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, Online Student Recruitment, Social Media Marketing

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Post-Campaign Analysis: Evaluating the Success of Your Student Recruitment Strategies

September 19, 2018


higher ed recruitment

With summer over and a new academic semester in full swing, this time of year is often a period of transition for many schools when it comes to their student...read_more

With summer over and a new academic semester in full swing, this time of year is often a period of transition for many schools when it comes to their student...read_more

CATEGORIES: Analytics, Blog, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, Online Student Recruitment

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