How to Use Long Tail Keywords for Colleges in PPC and SEO
Date posted: September 3, 2012
Reading Time: 5 minutesIt is typical for small to mid-size colleges that offer excellent programs to struggle as they compete against more prominent...
How to Use a Long Tail Keyword Strategy in PPC and SEO to Promote your College’s Priority Programs
Date posted: September 3, 2012
Reading Time: 5 minutesIt is common for small to mid-size colleges that offer really excellent programs to struggle as they compete against larger...
SEO vs. PPC in Higher Education Marketing: Where’s your spend?
Date posted: August 27, 2012
Reading Time: 4 minutesAs colleges and universities move more budget into online recruitment marketing, the question of how to best allocate and balance...
3 Essential Social Media Measurement Tools for Your School
Date posted: August 23, 2012
Reading Time: 3 minutesThe return on investment (ROI) of social media initiatives is one of the current Holy Grails in higher ed. With...
Three Aspects of Managing Web Analytics for Higher Ed
Date posted: August 17, 2012
Reading Time: 4 minutesManaging analytics for a higher ed institution can get pretty complicated. It takes a range of skills sets, of varying...