Using Remarketing Campaigns in College and University Recruitment
Date posted: November 29, 2013
Reading Time: 5 minutesRemarketing is a powerful and effective digital marketing tactic for reaching your target prospective student. Many colleges and universities are...
Distance Education in the Age of MOOCs
Date posted: November 27, 2013
Reading Time: 6 minutesWhile distance education has existed for centuries, previously via mail order lessons and correspondence courses, rapid advances in digital interaction...
Are You Ready to Recruit the Mobile-Only Prospective Student?
Date posted: November 22, 2013
Reading Time: 4 minutesYou’ve probably heard the term “mobile-only” but haven’t really thought too much about it. So let’s start by defining it:...
3 Steps to Lead Nurturing for Increased Enrollment
Date posted: November 19, 2013
Reading Time: 5 minutesProspective students pondering their post-secondary options have a very difficult decision to make. Initial impressions are critical and can make...
Google’s Q3 Higher Education Search Analysis Report: Highlights and a Few Observations
Date posted: November 18, 2013
Reading Time: 4 minutesGoogle’s Education team recently hosted a Google Hangout that provided their 2013 Q3 report on the state of Google search...