Reading Time: 3 minutes Are you just getting started with Web Analytics? A little confused about some of the terminology being tossed around? Too shy to ask someone what the differences between a page view and a visit are? Click here for a handy HEM recap of common terms used in Web Analytics.Are you just getting started with Web Analytics? A little confused about some of the terminology being tossed around? Too shy to ask someone what the differences between a page view and a visit are? Click here for a handy HEM recap of common terms used in Web Analytics.
Reading Time: < 1 minute I’m using Google Adwords but need help with management and maintenance. With so many schools competing in an ever-changing landscape,...
Reading Time: < 1 minute I’m using Google Adwords but I don’t know what my ROI is… When it comes to Pay Per Click...
Reading Time: < 1 minute I’m new to Google Adwords. Google Adwords (aka Pay Per Click Marketing) is a Search Engine Marketing tactic that...
Reading Time: 6 minutes Higher Education Marketing founder Philippe Taza shares his experiences implementing and using Google Analytics. What should you know about this increasingly important Web marketing tool? Why should you use it? And what are some common mistakes you can avoid? Click here to find out his thoughts on this increasingly important Web Analytics tool.