7 Landing Page Dos and Don’ts for Your School to Follow
Date posted: November 29, 2023
Reading Time: 10 minutesEffective landing pages can play a pivotal role in the success of your school’s enrollment efforts. As the digital gateway...
What Schools Need to Know About the Latest GA4 Attribution Model Updates
Date posted: November 22, 2023
Reading Time: 8 minutesChanges in marketing analytics are hardly surprising, particularly as technology and user behaviours evolve. Not too long ago, school marketers...
Demand Generation Campaigns: A General Overview for Higher Education Advertising
Date posted: November 15, 2023
Reading Time: 7 minutesAs new technologies develop and AI becomes more reliable, it’s no surprise that higher education marketing and advertising strategies will...
Top 5 Key CRM Metrics Your School Should Be Tracking
Date posted: November 8, 2023
Reading Time: 7 minutesCustomer Relationship Management is one of the best tools schools have to enhance communication and engagement with students, parents, alumni,...
Partnering with a Marketing Agency for International Student Recruitment
Date posted: November 1, 2023
Reading Time: 8 minutesIn a globalized world, international student recruitment is no longer an option but a necessity. Schools engaging in recruiting international...
How to Create the Perfect Lead Gen Landing Page for Your School
Date posted: October 25, 2023
Reading Time: 7 minutesIf your school has been trying to get new leads online, you might be familiar with lead-generation landing pages. These...
How to Boost School Social Media Visibility With Social SEO
Date posted: October 18, 2023
Reading Time: 7 minutesIt is now well known that Gen Zers and Millennials navigate the digital landscape, using social media not just for...
4 AI Content Creation Mistakes for Schools to Avoid
Date posted: October 11, 2023
Reading Time: 8 minutes2023 has been the year of artificial intelligence. Since the beginning of the year, we have heard a lot about...
Unlocking Your Success: The Power of Updated Personas
Date posted: October 9, 2023
Reading Time: 3 minutesEach prospect is different. Despite this fact, prospects who are looking at your school and its offerings likely share common...
A/B Testing Email Marketing: What Your School Needs to Know
Date posted: October 4, 2023
Reading Time: 7 minutesIn today’s crowded market, email marketing is one of the most effective ways schools reach and convert prospects. Through segmentation...