Reaching Gen Z by Boosting Creator Content on TikTok for Authentic Social Media Advertising
Date posted: November 10, 2021
Reading Time: 11 minutesYou may be avoiding it, or you may be scrolling it for an hour a day. Either way, you likely...
Recruiting International Students: How to Create an Action Plan that Delivers
Date posted: November 5, 2021
Reading Time: 11 minutesAs global education continues to evolve, the demand for international students remains strong. The OECD had projected that the number...
Are Your Landing Pages Optimized for International Student Recruitment? Why It Matters
Date posted: November 3, 2021
Reading Time: 13 minutesThe educational world is relentlessly competitive, making it more important than ever for schools to pursue every avenue possible for...
Influencer Marketing for Higher Ed: Current Students and Alumni as Key Recruiters
Date posted: October 27, 2021
Reading Time: 14 minutesWhat is Influencer Marketing? Not long ago, influencers were limited to celebrities and a few enthusiastic bloggers. Today, they seem...
How to Master Your Video Strategy in Education Content Marketing
Date posted: October 20, 2021
Reading Time: 11 minutesVideo is the ultimate format for storytelling, allowing you to transport your prospects to the football field, science lab, library,...
Surprising Methods to Keep Your School’s Marketing Emails Out of Prospects’ Spam Filters
Date posted: October 13, 2021
Reading Time: 9 minutesEmail marketing is a tried-and-true recruitment tactic. However, education institutions don’t always make the most of its potential, often overlooking...
Branding for Higher Education: How to Create a Unique and Impactful Brand in 5 Steps
Date posted: October 8, 2021
Reading Time: 9 minutesWhat Is a Brand? “Brand is the promise, the big idea, the expectations that reside in each customer’s mind about...
Display Ads for Schools: How to Create Winning Campaigns
Date posted: October 6, 2021
Reading Time: 13 minutesWhen developing digital marketing strategies for schools, Google Display Ads are an often overlooked, but effective, tool. While for some...
Everything You Need to Know About Education Website Design
Date posted: September 29, 2021
Reading Time: 18 minutesTable of Contents: Introduction Planning Your Education Website Design Project: What Goes into it? Prioritizing UX Design and UX Writing...
eCommerce Tracking in Google Analytics for Schools: How HEM Helped McGill SCS Measure its ROI
Date posted: September 22, 2021
Reading Time: 5 minutesDigital marketing thrives on data. Data allows professionals in the field to clearly identify what’s working and what isn’t, and...