From Inbox to Enrollment: How to Craft Email Campaigns That Actually Convert
Date posted: May 28, 2025
Reading Time: 11 minutesIn a world obsessed with TikTok trends and digital ad spends, it’s easy to overlook the humble email. Yet, email...
How to Effectively Advertise to College and University Students: Trends and Insights
Date posted: May 21, 2025
Reading Time: 14 minutesReaching today’s college and university students, most of whom belong to Generation Z, requires more than a digital presence. It...
From First-Year to Graduation: How Email Marketing Nurtures Student Retention
Date posted: May 14, 2025
Reading Time: 11 minutesStudent retention remains one of the biggest challenges in higher education, with dropout rates continuing to concern institutions worldwide. For...
What Is Student Success in Higher Education? How Digital Marketing and CRM Tools Drive Achievement
Date posted: May 7, 2025
Reading Time: 10 minutesThe way higher institutions define and acknowledge student success in higher education today is changing rapidly. Today, diplomas and transcripts...
2025 Social Media Playbook for Education Marketers
Date posted: April 30, 2025
Reading Time: 12 minutesThe year is 2025, and the influence of a rapidly evolving social media space in shaping education marketing campaigns is...
Optimizing SEO for Private Schools: Best Practices to Increase Online Visibility
Date posted: April 23, 2025
Reading Time: 8 minutesTo stand out amidst competition, private schools must ensure their online presence is strong enough to attract prospective students and...
Understanding CRM Systems For Universities – What Function Do They Serve?
Date posted: April 16, 2025
Reading Time: 7 minutesCustomer Relationship Management (CRM) systems have become essential tools in higher education, transforming how universities interact with prospective students, current...
The Power of User-Generated Content and Authentic Storytelling in Education Marketing
Date posted: April 9, 2025
Reading Time: 9 minutesToday’s schools need to get creative to promote their programs in a way that resonates with prospects. To spur action...
10 Key Strategies to Improve Student Retention in Higher Education
Date posted: March 26, 2025
Reading Time: 11 minutesStudent retention is one of the most critical challenges faced by colleges and universities. While recruitment is essential to maintaining...
Inbound Marketing Ideas to Grow Small Private Schools in 2025
Date posted: March 26, 2025
Reading Time: 10 minutesAre you an administrator or marketer at a small private school? If so, you likely face unique challenges in growing...