Universal Analytics: Implications in Higher Ed
Date posted: May 6, 2013
Reading Time: 4 minutesI have encountered an increasing number of tantalizing posts about Universal Analytics (UA) in the last couple of months. As experience with...
Thoughts on Responsive Web Design: Pros, Cons and Other Considerations
Date posted: April 26, 2013
Reading Time: 6 minutesResponsive Web Design (RWD) continues to get lots of attention in the higher ed market as an optimal solution for...
The Effectiveness of Mobile Lead Generation in Higher Ed
Date posted: April 19, 2013
Reading Time: 5 minutesIt turns out that mobile can be a great platform for generating student leads for higher ed student recruitment. In...
Multi-attribution modeling: A way to enhance your school’s marketing measurability
Date posted: April 15, 2013
Reading Time: 5 minutesDigital marketing has grown rapidly over the last couple of years but measurability has led marketers to question the efficiency...
4 Reasons Why Higher Ed Institutions Must Invest in SEO
Date posted: April 12, 2013
Reading Time: 5 minutesWhen we begin working with a college or university on their online marketing we usually start our process with a...
What are the best alternatives to Google Reader?
Date posted: April 11, 2013
Reading Time: 3 minutesThe world Internet giant, Google, has recently announced the closing down of Google Reader, its Web-based aggregator, on July 1st,...
Establishing a Content Culture at Your College or University
Date posted: April 8, 2013
Reading Time: 4 minutesIt’s clear that meaningful and relevant content is integral to enhancing web presence and overall user experience. Part of any...
Homage to Google Reader (or Why RSS Should be Part of Your Content Development Strategy)
Date posted: April 5, 2013
Reading Time: 3 minutesMuch to the shock of users around the world, Google recently announced that as of July 1, 2013, it is...
Could Google Hangouts on Air be the solution to your college’s video headaches?
Date posted: April 4, 2013
Reading Time: 3 minutesVideos are some of the trickiest marketing assets for colleges to produce. They require a lot of preparation and are...
Could Google Hangouts For Colleges Be the Solution to Your College’s Video Headaches?
Date posted: April 4, 2013
Reading Time: 3 minutesVideos are some of the trickiest marketing assets for colleges to produce. They require a lot of preparation and are...