4 Steps to a Successful Facebook Contest
Date posted: September 7, 2012
Reading Time: 3 minutesFacebook contests are a great way to engage with your students, reach their friends and other prospects. Here are a...
How to Use Long Tail Keywords for Colleges in PPC and SEO
Date posted: September 3, 2012
Reading Time: 5 minutesIt is typical for small to mid-size colleges that offer excellent programs to struggle as they compete against more prominent...
How to Use a Long Tail Keyword Strategy in PPC and SEO to Promote your College’s Priority Programs
Date posted: September 3, 2012
Reading Time: 5 minutesIt is common for small to mid-size colleges that offer really excellent programs to struggle as they compete against larger...
SEO vs. PPC in Higher Education Marketing: Where’s your spend?
Date posted: August 27, 2012
Reading Time: 4 minutesAs colleges and universities move more budget into online recruitment marketing, the question of how to best allocate and balance...
3 Essential Social Media Measurement Tools for Your School
Date posted: August 23, 2012
Reading Time: 3 minutesThe return on investment (ROI) of social media initiatives is one of the current Holy Grails in higher ed. With...
Three Aspects of Managing Web Analytics for Higher Ed
Date posted: August 17, 2012
Reading Time: 4 minutesManaging analytics for a higher ed institution can get pretty complicated. It takes a range of skills sets, of varying...
4 ways to create powerful student testimonials for your school
Date posted: August 15, 2012
Reading Time: 3 minutesStudent testimonials should be at the top of your school’s content creation list. Information about the kind of students enrolled...
Some Highlights from the EduWeb 2012 Conference
Date posted: August 6, 2012
Reading Time: 4 minutesWe’re back from eduWeb12 in Boston after a 3-day conference feast for the mind! The content was excellent and the...
5 quick ways to make your college content viral
Date posted: July 31, 2012
Reading Time: 4 minutesVisual marketing has never been stronger. Facebook, Twitter, and YouTube increasingly rely on images to complement their text-based platforms. With...
5 quick ways to make your college’s content more viral online
Date posted: July 31, 2012
Reading Time: 4 minutesVisual marketing has never been stronger. Facebook, Twitter and YouTube are increasingly relying on images to complement their text-based platforms,...