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Higher Education Marketing

6 Goals You Should be Tracking When Using Google Analytics for Education

August 22, 2018


higher ed analytics

Google Analytics goals can be an invaluable tool for digital marketing professionals. Allowing you to indentify and monitor the online activities that matter most to you, goal tracking can provide...read_more

Google Analytics goals can be an invaluable tool for digital marketing professionals. Allowing you to indentify and monitor the online activities that matter most to you, goal tracking can provide...read_more

CATEGORIES: Analytics, Blog, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, Online Student Recruitment, SEO

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Google Analytics in Higher Education: Goal Tracking Made Easy for Schools

September 27, 2017


Higher Education Marketing

While you can’t read the minds of prospective students who are browsing through your website, Google Analytics can allow you to gain a thorough and more comprehensive understanding of how...read_more

While you can’t read the minds of prospective students who are browsing through your website, Google Analytics can allow you to gain a thorough and more comprehensive understanding of how...read_more

CATEGORIES: Analytics, Blog, Conversion Optimization, Education Lead Generation, Education Marketing, SEO

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What LinkedIn’s New Look University Pages Mean for Online Student Recruitment

February 8, 2017


higher education marketing

Over the past year, LinkedIn has arguably been the most difficult social media platform for student recruitment professionals to navigate, as a rethink of the company’s positioning in the student...read_more

Over the past year, LinkedIn has arguably been the most difficult social media platform for student recruitment professionals to navigate, as a rethink of the company’s positioning in the student...read_more

CATEGORIES: Analytics, Blog, Education Lead Generation, Education Marketing, News, Online Student Recruitment, Social Media Marketing

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