Important Changes to Facebook and Google: Is Your School Ready?
Date posted: February 25, 2015
Reading Time: 6 minutesEducation marketers are constantly looking for new ways to maximize traffic to their websites from organic search and social media....
Summary and Comments on Google’s Education Search Analysis Q1 2014
Date posted: May 9, 2014
Reading Time: 4 minutesGoogle’s quarterly report on higher education search, state of the industry, search auction insights and emerging trends was released at...
Are In-Depth Articles in Your Higher Ed Content Strategy?
Date posted: December 27, 2013
Reading Time: 4 minutesYou’ve probably noticed In-Depth Articles coming up on your Google search engine results pages. In-Depth Articles (IDAs) were introduced back...
Google’s Q3 Higher Education Search Analysis Report: Highlights and a Few Observations
Date posted: November 18, 2013
Reading Time: 4 minutesGoogle’s Education team recently hosted a Google Hangout that provided their 2013 Q3 report on the state of Google search...
4 Steps To Get Your School Started On Google+
Date posted: November 20, 2012
Reading Time: 3 minutesGoogle+ does not yet have the same reach and visibility with prospects and students compared to other social media platforms,...
Reading Time: 3 minutesEveryone wants their site to look good, to be engaging and interactive, and most importantly, to garner loyal visitors and...
Reading Time: 2 minutesBig data analytics involves examining huge amounts of data from a variety of different sources, including Web server logs and...
Reading Time: 3 minutesWith Google focused on integrating Google+ with other services, and Facebook switching over to the much more archival Timeline, there...
Reading Time: 2 minutesAs it often happens in the Google world, companies bought by the search engine giant are often gobbled up and...
Reading Time: 2 minutesIn the past, the only way to get Goggle to index the YouTube videos on your school blogs and program...