About a year ago, we published a post introducing Universal Analytics, (UA)  describing what it is and some of the implications...

On Feb 5, 2014, Google’s Education team hosted a Google Hangout that gave their 2013 Q4 report on the state...

Google recently announced that Google Search will now allow users to search for Google+ posts including hashtags. If you are...

It just got a lot easier to track, analyze and understand the relationship between PPC ads and organic listings on...

Deciding where to most strategically allocate your limited higher ed marketing budgets to compete effectively is tough and getting tougher....

Last fall, we wrote a piece to help you  get your college started on Google+  with best practices to create...

Much to the shock of users around the world, Google recently announced that as of July 1, 2013, it is...

Videos are some of the trickiest marketing assets for colleges to produce. They require a lot of preparation and are...

Google Adwords has announced the launch of the Auction insights report. This new feature will help empower your college marketing department to make...

Big data analytics involves examining huge amounts of data from a variety of different sources, including Web server logs and...