Reading Time: 3 minutes About a year ago, we published a post introducing Universal Analytics, (UA)  describing what it is and some of the implications...

Reading Time: 5 minutes On Feb 5, 2014, Google’s Education team hosted a Google Hangout that gave their 2013 Q4 report on the state...

Reading Time: 3 minutes Google recently announced that Google Search will now allow users to search for Google+ posts including hashtags. If you are...

Reading Time: 4 minutes It just got a lot easier to track, analyze and understand the relationship between PPC ads and organic listings on...

Reading Time: 5 minutes Deciding where to most strategically allocate your limited higher ed marketing budgets to compete effectively is tough and getting tougher....

Reading Time: 5 minutes Last fall, we wrote a piece to help you  get your college started on Google+  with best practices to create...

Reading Time: 3 minutes Much to the shock of users around the world, Google recently announced that as of July 1, 2013, it is...

Reading Time: 3 minutes Videos are some of the trickiest marketing assets for colleges to produce. They require a lot of preparation and are...

Reading Time: 2 minutes Google Adwords has announced the launch of the Auction insights report. This new feature will help empower your college marketing department to make...

Reading Time: 2 minutes Big data analytics involves examining huge amounts of data from a variety of different sources, including Web server logs and...