It’s Time for Higher Ed to Plan the Move to Universal Analytics
Date posted: May 20, 2014
Reading Time: 3 minutesAbout a year ago, we published a post introducing Universal Analytics, (UA) describing what it is and some of the implications...
Google’s Q4 / 2013 in Review, Higher Education Search Analysis Report: Highlights and Observations
Date posted: February 21, 2014
Reading Time: 5 minutesOn Feb 5, 2014, Google’s Education team hosted a Google Hangout that gave their 2013 Q4 report on the state...
Hashtags Just Got Even More Important on Google!
Date posted: October 4, 2013
Reading Time: 3 minutesGoogle recently announced that Google Search will now allow users to search for Google+ posts including hashtags. If you are...
Higher Ed Search Analytics are Simplified with New Google Adwords Report
Date posted: September 16, 2013
Reading Time: 4 minutesIt just got a lot easier to track, analyze and understand the relationship between PPC ads and organic listings on...
A Few Thoughts on Google’s 2013 Q2 Higher Education Search Analysis
Date posted: September 9, 2013
Reading Time: 5 minutesDeciding where to most strategically allocate your limited higher ed marketing budgets to compete effectively is tough and getting tougher....
5 steps to start building your presence on Google+
Date posted: July 24, 2013
Reading Time: 5 minutesLast fall, we wrote a piece to help you get your college started on Google+ with best practices to create...
Could Google Hangouts on Air be the solution to your college’s video headaches?
Date posted: April 4, 2013
Reading Time: 3 minutesVideos are some of the trickiest marketing assets for colleges to produce. They require a lot of preparation and are...
Could Google Hangouts For Colleges Be the Solution to Your College’s Video Headaches?
Date posted: April 4, 2013
Reading Time: 3 minutesVideos are some of the trickiest marketing assets for colleges to produce. They require a lot of preparation and are...
Reading Time: 2 minutesBig data analytics involves examining huge amounts of data from a variety of different sources, including Web server logs and...
The Benefit to Linking Google Products
Date posted: March 25, 2011
Reading Time: 2 minutesIs there any benefit to linking Google products? Higher Education Marketing illustrates what it can do for your school’s online visibility and rank on search engine results pages.