Marketing Automation: 3 Routes to Smarter Student Recruitment
Date posted: April 27, 2016
Reading Time: 7 minutesMarketing automation. The term conjures up images of computer-generated messages going out to prospects in spammy abundance, de-humanizing brands and...
Don’t Miss Our Exclusive CBIE Webinar Next Friday: “How Digital Marketing Can Help You Reach and Recruit More International Students”
Date posted: April 25, 2016
Reading Time: 2 minutesWe’re proud to announce that Higher Education Marketing’s own Philippe Taza will be hosting a special webinar entitled “How Digital...
Using Academic Research Content Marketing For Your School
Date posted: April 20, 2016
Reading Time: 9 minutesUniversities have been the site of some of the greatest discoveries in human history. Stephen Hawking was working as a...
7 Ways Schools are Upgrading Their Apps to Recruit & Retain More Students
Date posted: April 13, 2016
Reading Time: 8 minutesThere’s little doubt that prospective students both near and far are using their smartphones to learn about your school. A...
Social Media Marketing in China for Student Recruitment
Date posted: April 6, 2016
Reading Time: 8 minutesChina has long been established as the world’s largest market for international student recruitment. With a growing middle class and...