How LinkedIn Group Changes affect your College’s Alumni Groups
Date posted: November 19, 2015
Reading Time: 4 minutesColleges and universities use LinkedIn groups extensively to coordinate alumni communications, fundraising, and other activities. To see just how widely...
Remarketing in Higher Education Paid Search Campaigns
Date posted: November 12, 2015
Reading Time: 7 minutesRemarketing (also known as “retargeting”) is a student recruitment initiative that many colleges and universities have heard about but few...
How to Avoid the Creep Factor in Student Recruitment
Date posted: November 9, 2015
Reading Time: 4 minutesSource We’ve all felt it at some point. That uncomfortable feeling that someone online knows things about you that you...
How Does Your Website Invite Students Into Your School’s Story?
Date posted: November 4, 2015
Reading Time: 6 minutesCompelling storytelling is not only a pillar of content marketing – it is also a powerful ally in crafting a...
An Intro to Inbound Links for Higher Ed Marketers
Date posted: November 2, 2015
Reading Time: 5 minutesTo compete successfully on the search engines for top rankings, your college or university web team needs to have a...