Anatomy of a Higher Ed Testimonial
Date posted: April 29, 2015
Reading Time: 5 minutesTestimonials are social proof of the quality, merits and value of your programs and institution. These days they can take...
PPC Landing Pages: Essential How-To’s for Education Marketers
Date posted: April 24, 2015
Reading Time: 8 minutesWhat is Pay-per-Click? You might know it as paid search, Google Adwords or Bing Ads. PPC is a very efficient...
10 Quick Tips to Help You Improve Your Student Recruitment Email Campaigns
Date posted: April 13, 2015
Reading Time: 6 minutesEmail is probably the most commonly used digital marketing tactic of higher ed marketers. At its simplest it is a...
Twitter for Education: 7 Twitter Content Ideas
Date posted: April 10, 2015
Reading Time: 9 minutesTwitter reports that it now has 288 million monthly active users who send 500 million tweets a day. According to...
Academic Program Pages: Do Yours Attract, Engage & Convert?
Date posted: March 31, 2015
Reading Time: 6 minutesYour program pages are hot destinations for students and parents during the enrollment decision making process. Whether they’re considering language...