Reading Time: 6 minutesAs the world spins faster and attention spans shrink by the day, social media has evolved from thousand-word blog posts...

Reading Time: < 1 minuteFor all the benefits of search engine optimization (SEO), it seems some higher education institutions still need to be convinced...

Local SEO for Higher Ed Recruitment

Date posted: January 13, 2014

Reading Time: 3 minutesColleges and universities actively recruit students through search locally, regionally, nationally and internationally. A well rounded search engine optimization (SEO)...

Reading Time: 5 minutesAs a new year begins, many higher education institutions may be considering how to best allocate their social media marketing...

Using Social Proof in Recruitment Marketing

Date posted: January 6, 2014

Reading Time: 3 minutesRemember when they put those really bad laugh tracks on TV comedy shows to encourage you to laugh at the...