Google’s Q3 Higher Education Search Analysis Report: Highlights and a Few Observations
Date posted: November 18, 2013
Reading Time: 4 minutesGoogle’s Education team recently hosted a Google Hangout that provided their 2013 Q3 report on the state of Google search...
Consistent Website Experiences with Intuitive Navigation
Date posted: November 12, 2013
Reading Time: 6 minutesA college or university’s website is of principal strategic importance for engaging with a multitude of demanding audiences in an...
India Increasingly Important for Student Recruitment
Date posted: November 5, 2013
Reading Time: 6 minutesIn the increasingly competitive landscape of international student recruitment, India represents significant potential. After China, India is the largest source...
Why Every Higher Ed Marketer Needs to Understand and Use Cross Domain Tracking
Date posted: November 4, 2013
Reading Time: 4 minutesHigher education web ecosystems are generally pretty complicated and include multiple domains, sub-domains, microsites, payment gateways, CRM systems and external...
4 Ways to Generate More Engagement Through Your Facebook Cover
Date posted: October 31, 2013
Reading Time: 4 minutesTill very recently, Facebook’s strict terms of service did not allow us to use text or calls to action in...