HEM co-presents “John Cabot University’s Voyage of Discovery into Analytics-Based Recruitment Marketing“ at the 10th Annual OmniUpdate User Training Conference
Date posted: February 28, 2014
On Tuesday, March 11, at the 10th Annual OmniUpdate Users Conference in Los Angeles, HEM will co-present with Berenice Cocciolillo, from John Cabot University, a talk entitled “John Cabot University’s Voyage into Analytics-Based Recruitment Marketing”. The talk will review John Cabot’s experiences and lessons learned from analytics- based recruitment and digital marketing over the last year while working with Higher Education Marketing to expand and increase ROI on their recruitment efforts.
I will also host Topic Table discussions, exploring the topic of “Conducting a Digital Marketing Assessment for Your Web Redesign”. This topic is based on a webinar previously presented in October 2013, within the OmniUpdate Webinar Series.
If you are attending the conference, please do drop by the presentation or the tabletop discussion and say hello!
For more information about the March 9-13, 2014 conference, click OmniUpdate 2014 Conference.