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We’re excited to announce that we will be presenting a free webinar on Thursday December 6 at 11:30 am EST, entitled How HEM’s CRM & Marketing Automation Can Help Language School Recruitment.

In just 30 minutes, this exclusive session will provide language schools with an introduction into how our customized Mautic CRM and Marketing Automation platform can be used to improve their lead management and digital marketing operations.

We will also demonstrate the array of features on offer in our new, custom-built Application Portal, and how it can be combined with Mautic to create a convenient, centralized suite of digital solutions for your student recruitment efforts.

Keep reading to find out more about what you can expect.

Why CRM and Marketing Automation Matters for Language Schools

In order to remain competitive in today’s market, language schools face a number of challenges. The increase in online inquiries from prospective students means that admissions teams have to deal with a higher volume of leads from a wider range of sources than ever before. Not only that, but they need to maintain an active and visible online presence across a range of channels to ensure that they can be easily found by prospects. This can make it difficult to follow up effectively with each and every lead, prioritize tasks, and allocate your resources efficiently.

Our webinar will outline why our tailored CRM and marketing automation for language schools can be such a difference-maker for professionals in this sector. Using CRM, you can easily view the contact history of individual leads, create manageable workflows that systematically assign them to specific team members, and even set up comprehensive reporting to track your productivity and follow-up activities.

CRM and Marketing Automation 1

This functionality integrates seamlessly with marketing automation tools that allow your team to automate routine follow-up tasks to save time, while still keeping in constant touch with potential applicants.

marketing automation for language schools

Get a First Look at HEM’s New Application Portal

In addition to providing an introduction to our Mautic system, the webinar will include an exclusive look at HEM’s new custom-built Application Portal. Designed using our years of insight into the challenges schools face, this simple, comprehensive platform provides everything you need to easily create the smooth, seamless booking experience today’s students demand.

Application portal dashboard

The portal includes customized form creation, a quote builder, file upload capabilities, payment gateway integration, and even dedicated accounts for your international agents. Best of all, it integrates with your CRM and marketing automation system, giving you everything you need to revolutionize your student recruitment management in one place.

Our webinar will demonstrate how these two systems come together to create a single, powerful digital solution that could transform the way your school operates. Be sure not to miss it!

Interested in learning more? Click below to register!